Chameleon vs StepBeam
Chameleon
chameleon.io
StepBeam
stepbeam.comSide by side
| Figure | Chameleon | StepBeam |
|---|---|---|
| Price from | $104.17/mo | $10.33/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Customer Onboarding Software | 9.0 (#1) | 8.5 (#5) |
| Spec score · Onboarding Bots | 9.1 (#2) | 8.7 (#5) |
| Spec score · Product Adoption Software | 9.0 (#3) | 8.6 (#6) |
| Analytics | The platform reports Experience performance, completion, funnels, retention and engagement metrics. | Analytics include funnel analysis, cohort tracking and feature-adoption metrics. |
| API | The API consists of JavaScript, REST and webhook interfaces for sending and retrieving data, managing Experiences and creating integrations. | A REST API is documented at api.productguide.io/v1; requests use bearer API keys and are limited to 1,000 requests per minute per key. |
| Framework support | Official documentation says React, Angular, Vue, Ember, single-page applications and other JavaScript web frameworks are supported. | The SDK is described as working with React, Vue, Angular, plain JavaScript and server-rendered applications. |
| Integrations | Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census. | GetApp lists Zapier and Slack as StepBeam integrations. |
| Rating on Capterra | 4.0 out of 5 from 11 reviews | 0.0 out of 5 from 0 reviews. |
| Rating on GetApp | 4.0 out of 5 from 11 reviews | 0.0 out of 5 from 0 reviews. |
| Security | Chameleon says it is SOC 2 Type II compliant and received a clean attestation report with no exceptions in January 2026. | The privacy policy lists TLS encryption in transit, access controls, regular security reviews and secure development practices. |
| Self-hosting | Chameleon content is hosted on Chameleon's infrastructure; serving from a customer subdomain is an Enterprise option rather than a self-hosted deployment. | The reviewed official pages describe a hosted SaaS dashboard and embeddable SDK, with no self-hosting option stated. |
| Support | Growth and Enterprise include dedicated Customer Success and onboarding; the Startup plan lists email support. | GetApp lists email/help-desk, FAQs/forum and knowledge-base support, with documentation as a training option. |
| What it does | Chameleon is a digital adoption platform for building no-code in-product guidance such as tours, checklists, tooltips, banners, modals, microsurveys and resource centers. | StepBeam is a SaaS product-adoption platform for creating in-app guides, walkthroughs, checklists, surveys and engagement analytics. |
Plans
Chameleon
- Startup$279 a month
- Startup plan$279 a month
- Pro$750 a month
- Pro$750 a month
- Growth$1,250 a year
- Growth$1,250 a month
- EnterprisePriced on request
StepBeam
- FreeFree
- Growth$124 a year
- Growth$124 a month
- Business$319 a year
- Business$319 a month
In their own words
StepBeam
StepBeam is a product adoption platform for building interactive in-app guidance and onboarding. Teams can create tooltips, modals, banners, hotspots, lightboxes and polls, then target them by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. In-app NPS surveys can be scheduled, with trend tracking and automated follow-ups; analytics include funnels, cohorts and feature adoption. AI translation supports more than 50 languages. Its gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam provides a REST API and SDKs; requests use an API key and are limited to 1,000 per minute per key. It is available on web and through an API. There is a free plan and a 30-day trial; paid plans start at $124/mo (annual). The operator, QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.