Chameleon vs Flook
Chameleon
chameleon.ioFlook
flook.coSide by side
| Figure | Chameleon | Flook |
|---|---|---|
| Price from | $104.17/mo | $39/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 5 |
| Spec score · Customer Onboarding Software | 9.0 (#1) | 9.0 (#2) |
| Analytics | The platform reports Experience performance, completion, funnels, retention and engagement metrics. | Built-in analytics report completion rates, drop-off steps and click-through for each flow. |
| Funding | TechCrunch reported in September 2022 that Chameleon raised a $13 million Series A led by Matrix Partners, bringing total funding to $14.8 million and headcount from 30 toward 45. | The same 2024 factsheet says Flook was bootstrapped and raised $17,000 through lifetime deals in its first month. |
| Installation | Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint. | Initial setup requires the Chrome Builder extension and a Flook JavaScript player snippet in the target site's head. |
| Integrations | Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census. | The terms page names Facebook's API for displaying Facebook and Instagram posts and also lists YouTube terms. |
| Notable news | The What's New page lists October 2026 releases including a unified signals view, richer banners and features that work immediately after installation. | A 2024 company factsheet says Flook launched in beta during 2024 as a web app plus Chrome extension. |
| Product | Chameleon says it builds context on products and users, identifies friction, creates personalized in-app guidance, and monitors outcomes. | Flook describes itself as user onboarding software for building tours, tooltips, banners, and popups inside a product without code. |
| Rating on Chrome Web Store | 4.3 out of 5 from 10 ratings | 5.0 out of 5 from 1 rating |
| Support | Growth and Enterprise include dedicated Customer Success and onboarding; the Startup plan lists email support. | The pricing page lists priority support on Growth and premium support on Lifetime, and the site provides a support email address. |
| Tooltips | Tooltip nudges place inline help beside interface elements without interrupting the user flow. | Flook supports manual or automatic advanced tooltips. |
| What it does | Chameleon is a digital adoption platform for building no-code in-product guidance such as tours, checklists, tooltips, banners, modals, microsurveys and resource centers. | Flook is no-code software for creating in-product onboarding tours, tooltips, banners and popups. |
Plans
Chameleon
- Startup$279 a month
- Startup plan$279 a month
- Pro$750 a month
- Pro$750 a month
- Growth$1,250 a year
- Growth$1,250 a month
- EnterprisePriced on request
In their own words
Flook
Flook is user onboarding software for creating tours, tooltips, banners, popups, and other guidance inside a product without code. Users install its Chrome extension, select elements in a live product interface, compose content, and publish. Tours can guide users through product flows and branch according to user role, plan, or trigger event. Other listed patterns include advanced tooltips, highlights, popups, and modals. Built-in analytics show completion rates, drop-off steps, and click-through for each flow. Widgets can be themed with fonts, colours, borders, timing, and animation. Flook says the software loads asynchronously and has been tested under 12 KB gzipped. The Free plan costs nothing and includes features from paid plans, but widgets are watermarked. Pro costs $39 a month and includes all widget types and custom branding. Growth costs $79 a month and adds analytics, segmentation, and priority support. Lifetime costs 75.00 USD once and includes Pro features, project management, and premium support; it is listed as available for early adopters. Checklists and keyboard-driven terminals are described as coming soon, not current patterns.