Candu vs Userflow
Candu
candu.aiUserflow
userflow.comSide by side
| Figure | Candu | Userflow |
|---|---|---|
| Price from | $199/mo | $240/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Product Adoption Software | 9.2 (#1) | 7.7 (#24) |
| Spec score · User Onboarding Software | 9.3 (#1) | 7.7 (#21) |
| Spec score · Digital Adoption Platforms | 9.2 (#1) | 7.9 (#13) |
| Spec score · Onboarding Bots | 9.2 (#1) | 7.8 (#14) |
| Analytics | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. | Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion. |
| Audience | Candu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth. | Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, and says it works best for self-serve web products. |
| Data handling | Candu says PII is not required, customer data can be exported as JSON within 30 days, and deletion requests are completed within 30 days. | Userflow says user data is not shared with external providers and that browser-side element and text-input checks remain in the browser. |
| Headquarters | Walnut, California, United States | San Francisco, California, USA |
| Implementation | Launching experiences requires adding Candu’s JavaScript snippet to the product header. | Users can build flows without engineering help, but publishing them to users requires installing the Userflow JavaScript snippet. |
| Integrations | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. | The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA. |
Plans
Userflow
- Adoption StudioPriced on request
- Adoption Studio (annual billing)Priced on request
- Adoption Agent add-onPriced on request
- Adoption Agent add-on (annual billing)Priced on request
- Essentials$240 a month
- Studio$400 a month
- EnterprisePriced on request
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.
Userflow
Userflow creates in-app experiences for onboarding, activation, self-serve support, and continuing engagement. Its formats include flows, tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. A no-code builder supports creation without engineering help, although publishing requires the Userflow JavaScript snippet. FlowAI can generate editable flows, rephrase content, and translate it. Adoption Agent answers in-app questions and can guide users through flows; Studio includes 500 AI credits monthly. Product Adoption Insights provides charts, funnels, and dashboards for engagement and completion. A REST API and MCP access manage flows, segments, and product data. Integrations include Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. Essentials costs $240 a month billed annually; Studio costs $400 a month billed annually. Both include 1,000 MAUs and a 14-day trial without a credit card.