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Userflow

userflow.com

From $240/mo Free trial WebAPI
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Spec score 7.9 #13 of 29 in Digital Adoption Platforms

What it is

Userflow creates in-app experiences for onboarding, activation, self-serve support, and continuing engagement. Its formats include flows, tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. A no-code builder supports creation without engineering help, although publishing requires the Userflow JavaScript snippet. FlowAI can generate editable flows, rephrase content, and translate it. Adoption Agent answers in-app questions and can guide users through flows; Studio includes 500 AI credits monthly. Product Adoption Insights provides charts, funnels, and dashboards for engagement and completion. A REST API and MCP access manage flows, segments, and product data. Integrations include Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. Essentials costs $240 a month billed annually; Studio costs $400 a month billed annually. Both include 1,000 MAUs and a 14-day trial without a credit card.

Spec sheet

Audience
Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, and says it works best for self-serve web products.Read 9 Oct 2026 · userflow.com
Trial
Essentials or Studio can be tried free for 14 days without a credit card.Read 9 Oct 2026 · userflow.com
Integrations
The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier.Read 9 Oct 2026 · userflow.com
Security
Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform.Read 9 Oct 2026 · userflow.com
Support
Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA.Read 9 Oct 2026 · userflow.com
Headquarters
San Francisco, California, USARead 28 Sep 2026 · userflow.com
Founded
2018Read 28 Sep 2026 · userflow.com
Adoption Agent
The Adoption Agent answers users’ questions in-app and can guide them through a flow; Studio includes 500 AI credits per month.Read 9 Oct 2026 · userflow.com
Analytics
Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion.Read 9 Oct 2026 · userflow.com
API and MCP
Userflow offers a REST API and MCP access for querying product data and managing flows and segments; the pricing page lists plan-specific API request limits.Read 9 Oct 2026 · userflow.com
Data handling
Userflow says user data is not shared with external providers and that browser-side element and text-input checks remain in the browser.Read 9 Oct 2026 · userflow.com
Experience types
Its core experiences include flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan.Read 9 Oct 2026 · userflow.com
FlowAI
FlowAI includes a builder that generates editable flows, rephrasing, and translation for in-app experiences.Read 9 Oct 2026 · userflow.com
Implementation
Users can build flows without engineering help, but publishing them to users requires installing the Userflow JavaScript snippet.Read 9 Oct 2026 · userflow.com
Product adoption
Userflow provides in-app experiences for onboarding, activation, self-serve support, and ongoing engagement.Read 9 Oct 2026 · userflow.com
Usage limits
Essentials and Studio include 1,000 MAUs, with extra MAUs sold in blocks of 1,000 starting at $40 per month and dropping to $10 at scale.Read 9 Oct 2026 · userflow.com

Plans and prices

Adoption Studio Priced on request 1,000 monthly active users included · 3 environments · Unlimited seats Read 23 Sep 2026 · userflow.com
Adoption Studio (annual billing) Priced on request 1,000 monthly active users included · 3 environments · Unlimited seats Read 23 Sep 2026 · userflow.com
Adoption Agent add-on Priced on request 500 AI credits per month Read 23 Sep 2026 · userflow.com
Adoption Agent add-on (annual billing) Priced on request 500 AI credits per month Read 23 Sep 2026 · userflow.com
Essentials $240 a month $2,880 total billed annually · save $720/yr 1,000 MAUs · unlimited team members · unlimited experiences · Userflow MCP · Zapier & Slack integrations · 2 environments Read 9 Oct 2026 · userflow.com
Studio $400 a month $4,800 total billed annually · save $1,200/yr 1,000 MAUs · unlimited team members · 500 AI credits/mo · all integrations · custom CSS · custom event trackers · 3 environments Read 9 Oct 2026 · userflow.com
Enterprise Priced on request Billed annually Custom MAUs and AI credits · custom products and environments · security review and custom contract · priority support and SLA Read 9 Oct 2026 · userflow.com

Every Userflow plan and price →

Strong points and limits

Strong points

  • Unlimited in-app experiences on every plan
  • No-code builder for creating flows
  • FlowAI supports generation, rephrasing, and translation
  • Integrates with listed analytics and workflow tools
  • 14-day trial without a credit card

Limits

  • No free plan
  • Publishing requires a JavaScript snippet
  • Essentials and Studio include 1,000 MAUs
  • Annual billing is required for listed monthly prices

Who it suits

It is aimed at B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing. The maker says it works best for self-serve web products.

Verdict

Userflow combines guided in-app content with analytics, integrations, and AI-assisted creation. Its paid plans have defined MAU allowances, while higher usage and Enterprise terms require separate pricing.

Where Specifiction places it

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