Capture Higher Ed vs Salesforce Education Cloud
Capture Higher Ed
capturehighered.comSalesforce Education Cloud
salesforce.comSide by side
| Figure | Capture Higher Ed | Salesforce Education Cloud |
|---|---|---|
| Price from | — | $7.25/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Education Analytics Software | 7.3 (#11) | 7.8 (#7) |
| Spec score · Student Recruitment Software | 7.3 (#16) | 7.8 (#9) |
| Founded | 2011 | 1999 |
| Headquarters | Louisville, Kentucky, United States | San Francisco, California, United States |
| Intended users | The platform is presented for higher education enrollment, admissions, and marketing teams, including enrollment leaders, marketers, and counselors. | The Agentforce 1 Sales edition is described as ideal for recruitment and admissions and advancement and alumni relations; the Service edition is described for student services, academic operations, and student life. |
| Purpose | Capture is an enrollment marketing platform that identifies prospective students, interprets their behavior and intent, and supports individualized recruitment marketing. | Education Cloud connects student, campus, and staff experiences and supports institutional needs across the constituent journey. |
Plans
Salesforce Education Cloud
- Education Cloud Enterprise Edition$87 a year
- Education Cloud Unlimited Edition$145 a year
- Education Cloud Agentforce 1 for Sales Edition$375 a year
- Education Cloud Agentforce 1 for Service Edition$375 a year
In their own words
Capture Higher Ed
Capture Higher Ed has no write-up on Specifiction yet; its figures are above.
Salesforce Education Cloud
Salesforce Education Cloud supports institutional work across the student, campus, and staff journey, from recruitment through admissions and student services. Agentforce can answer prospective students’ questions at any time, capture interests, register campus tours, and start applications. Recruitment teams can use adaptive inquiry forms and coordinate communications across web, email, SMS, and social, with automated scoring and AI-powered applicant insights. Applicants can start, save, and complete dynamic applications, use autofill, and reuse components across programs. Admissions teams can review applications and supporting information, including third-party data, in one secure location and record reviewer recommendations with scoring. CRM dashboards and predictive AI alerts help teams follow enrollment goals, rates, and trends. The product also supports application management, admissions workflows, event management, SMS messaging, and a student portal. It runs on Android, iOS, and web, with an API. Enterprise Edition costs $87 USD per user per month, billed annually; the listed editions require annual contracts and reflect nonprofit pricing. A 30-day trial is available without a credit card or installation.