CAS.AI Mediation vs DT FairBid

CAS.AI Mediation is a mobile app ad mediation platform that runs a hybrid real-time bidding and waterfall auction for each impression. CAS.AI says it connects to 20+ ad networks and 150+ DSPs, including AdMob, ironSource, Unity Ads, AppLovin, and Mintegral. Supported formats include rewarded video, interstitial, banner, MREC, and native ads. SDK support is listed for Android, iOS, Unity, Flutter, Unreal, React Native, Cordova, Construct, and Godot. Auction reporting identifies the winning demand source and price for each impression. CAS.AI says it will pay the difference if earnings are lower in an A/B test, but this no-loss promise applies only to apps with at least 5,000 daily active users. Setup is free, while CAS takes a share of earnings; other commercial terms are set in separate agreements. The maker advertises consolidated payouts available from day five, crypto payout options, and 24/7 support. The SDK may collect IP addresses, advertising IDs, usage statistics, ad views, and click-throughs, and publishers must obtain appropriate user consent.

DT FairBid is a publisher monetization service for integrating and managing multiple mediated ad networks on apps or other publisher properties. Publishers configure apps, placements, and networks in DT Console; at least one placement is required to monetize an app. For bidding networks, DT runs an auction for a placement across the networks added to it. Waterfall mediation instead offers the placement to networks in the publisher's chosen order. FairBid demonstrates banner, interstitial, rewarded-video, and MREC formats, with integration guides for networks including Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. The service supports Android, iOS, and Unity apps and provides Management, Reporting, and User Level Reporting APIs. Those APIs require authentication tokens obtained with verification keys. Privacy options include disabling collection and transmission of the Android advertising ID and flagging users as children; documentation also covers mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. DT FairBid is provided free of charge, with publishers collecting payments directly from mediated ad networks.