CAS.AI Mediation vs Professor ARPDAU

CAS.AI Mediation is a mobile app ad mediation platform that runs a hybrid real-time bidding and waterfall auction for each impression. CAS.AI says it connects to 20+ ad networks and 150+ DSPs, including AdMob, ironSource, Unity Ads, AppLovin, and Mintegral. Supported formats include rewarded video, interstitial, banner, MREC, and native ads. SDK support is listed for Android, iOS, Unity, Flutter, Unreal, React Native, Cordova, Construct, and Godot. Auction reporting identifies the winning demand source and price for each impression. CAS.AI says it will pay the difference if earnings are lower in an A/B test, but this no-loss promise applies only to apps with at least 5,000 daily active users. Setup is free, while CAS takes a share of earnings; other commercial terms are set in separate agreements. The maker advertises consolidated payouts available from day five, crypto payout options, and 24/7 support. The SDK may collect IP addresses, advertising IDs, usage statistics, ad views, and click-throughs, and publishers must obtain appropriate user consent.

Professor ARPDAU is a web service for product managers and teams working on free-to-play mobile games. Its analytics tools model retention, lifetime value, campaign break-even timing, daily active users and revenue. The retention calculator fits a regression curve from D1, D3, D7 and optional D30 observations; at least two observations are needed, while a 0% observation is excluded. The LTV predictor multiplies ARPDAU by the retention-curve total. A break-even analyzer uses CPI, observed LTV and retention metrics to estimate when cohort revenue exceeds acquisition cost. Another predictor models DAU from daily installs and retention scenarios, then estimates daily revenue with ARPDAU. Its geographical pricing tool can update in-app prices by country, with user-controlled targeting and adjustments, using Google Play Console access and Google’s API. Free modeling tools need no account.