Professor ARPDAU
arpdau.com
What it is
Professor ARPDAU is a web service for product managers and teams working on free-to-play mobile games. Its analytics tools model retention, lifetime value, campaign break-even timing, daily active users and revenue. The retention calculator fits a regression curve from D1, D3, D7 and optional D30 observations; at least two observations are needed, while a 0% observation is excluded. The LTV predictor multiplies ARPDAU by the retention-curve total. A break-even analyzer uses CPI, observed LTV and retention metrics to estimate when cohort revenue exceeds acquisition cost. Another predictor models DAU from daily installs and retention scenarios, then estimates daily revenue with ARPDAU. Its geographical pricing tool can update in-app prices by country, with user-controlled targeting and adjustments, using Google Play Console access and Google’s API. Free modeling tools need no account.
Spec sheet
- Product
- Professor Arpdau offers free-to-play mobile game analytics tools and geographical pricing tools.Read 7 Oct 2026 · arpdau.com
- Intended users
- The site describes its tools for product managers and teams working on free-to-play mobile games.Read 7 Oct 2026 · arpdau.com
- Privacy
- The site says no account is required for its free modeling tools and that company data is not stored on its servers.Read 7 Oct 2026 · arpdau.com
- Support
- The site offers a free one-hour seminar and directs technical support requests to [email protected].Read 7 Oct 2026 · arpdau.com
- Headquarters
- British Columbia, CanadaRead 28 Sep 2026 · arpdau.com
- Campaign analysis
- The break-even analyzer estimates how many days it takes a paid user cohort's revenue to exceed its acquisition cost, using CPI, observed LTV, and retention metrics.Read 7 Oct 2026 · arpdau.com
- Cookies
- The privacy policy says strictly necessary cookies are stored for the session and automatically deleted when the browser or tab closes or after 30 minutes of inactivity.Read 7 Oct 2026 · arpdau.com
- DAU and revenue
- The DAU and revenue predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU.Read 7 Oct 2026 · arpdau.com
- Geographical pricing
- The pricing tool can automatically update in-app product prices across countries where an app is available, with country targeting and price adjustments controlled by the user.Read 7 Oct 2026 · arpdau.com
- Integration
- The geographical pricing tool queries apps associated with the user's Google Play Console account and works using Google's API and the user's credentials.Read 7 Oct 2026 · arpdau.com
- LTV prediction
- The LTV predictor estimates user lifetime value by multiplying ARPDAU by the sum of the game's retention curve.Read 7 Oct 2026 · arpdau.com
- Notable limitation
- The retention and forecasting tools require at least two retention observations, and setting an observation to 0% excludes that data point.Read 7 Oct 2026 · arpdau.com
- Pricing access
- The geographical pricing page says no account or subscription is required and proposed in-app price changes can be viewed for free.Read 7 Oct 2026 · arpdau.com
- Retention modeling
- The retention curve calculator fits a regression curve using observed D1, D3, D7, and optional D30 retention data, with at least two observations required.Read 7 Oct 2026 · arpdau.com
- Session data
- The terms state that information submitted or collected through the website is stored temporarily for the duration of a browsing session.Read 7 Oct 2026 · arpdau.com
Plans and prices
Strong points and limits
Strong points
- Free modeling tools require no account
- Models retention, LTV, DAU and revenue
- Country-level in-app price adjustments
- Company data reportedly not stored on servers
- Free one-hour seminar available
Limits
- Forecasting requires at least two observations
- 0% observations are excluded
- Paid plan starts at $19.95
- Geographical pricing uses Google credentials
Who it suits
It suits product managers and teams operating free-to-play mobile games, especially those modeling retention, monetization or country pricing. It runs on the web and supports Android geographical pricing.
Verdict
Professor ARPDAU combines several focused free-to-play game calculators with an Android geographical-pricing workflow. Its no-account modeling access is useful, but forecasting inputs have a stated minimum and pricing automation requires Google Play access.
Where Specifiction places it
- Game Monetization Software#19 of 196.9