Cassandra vs Revup Marketing
Cassandra
cassandra.appRevup Marketing
revup.marketingSide by side
| Figure | Cassandra | Revup Marketing |
|---|---|---|
| Price from | €2,700/mo | $39/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Marketing Performance Management Software | 8.1 (#3) | 7.6 (#10) |
| Headquarters | Milan, Italy | St. Charles, Missouri, USA |
| Intended users | Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations. | The company identifies marketing leaders, demand generation leaders, CEOs and CFOs at high-growth investor-backed companies, and private equity firms as target users. |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Revup describes itself as marketing financial performance software for strategic planning, budget management, and proving marketing’s financial impact. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Customers receive concierge onboarding, ongoing web chat or email support, and best-practice coaching sessions on select plans. |
Plans
Cassandra
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
Revup Marketing
- FreeFree
- StarterFree
- Agility$39 a month
- Performance$99 a month
- Enterprise$249 a month
In their own words
Cassandra
Cassandra is a web-based marketing measurement platform for teams deciding how to invest in growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, as well as ROI reporting. Listed data sources include advertising platforms such as Google Ads, Meta Ads, and TikTok Ads, alongside commerce, email, and CRM services including Shopify, Klaviyo, and Salesforce. Scheduled files can bring in data from sources without an API, and custom connectors can be built for a model. Essentials starts at €2,700/mo and includes up to three MMM models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also require six months, while Enterprise pricing is custom. A 14-day trial is available without a credit card. Cassandra is based in Milan and says it achieved SOC 2 compliance in 2024.
Revup Marketing
Revup Marketing has no write-up on Specifiction yet; its figures are above.