Cassandra vs Sellforte

Cassandra is a web-based marketing measurement platform for teams deciding how to invest in growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, as well as ROI reporting. Listed data sources include advertising platforms such as Google Ads, Meta Ads, and TikTok Ads, alongside commerce, email, and CRM services including Shopify, Klaviyo, and Salesforce. Scheduled files can bring in data from sources without an API, and custom connectors can be built for a model. Essentials starts at €2,700/mo and includes up to three MMM models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also require six months, while Enterprise pricing is custom. A 14-day trial is available without a credit card. Cassandra is based in Milan and says it achieved SOC 2 compliance in 2024.

Sellforte is an enterprise Marketing Mix Modeling platform for ecommerce, direct-to-consumer, and retail brands. It produces incrementality-based recommendations at campaign and ad-set level, with AI agents named Media Planner, Media Buyer, and Experiments. Approved budget and bid recommendations can be sent through APIs to Meta, Google, and TikTok, with user confirmation required before changes go live. Built-in connectors cover more than 500 data sources, including Snowflake, BigQuery, Amazon S3/RDS, and Microsoft Azure Blob/Azure SQL. Customer data is isolated by environment, and the company describes audits, VPN, IP whitelisting, Azure AD SSO, and Google SSO. Marketing measurement does not use personal data, according to Sellforte. Plans start at $1,900 a month for Incrementality Testing and reach $8,500 a month for Enterprise, based on average monthly media spend of $300,000.