Catch+Release vs Insense

Catch+Release is a web platform for brands and agencies to find, organize and license authentic internet content and material from its Creator Marketplace. AI search accepts normal-language descriptions and filters can refine results. Teams can collect content from multiple sources in Projects, collaborate and begin clearance for selected items. Storyboards organize visuals into scenes with production notes and rip-reel downloads at no cost. Content Genie analyzes text briefs and provides up to 50 licensable shots per topic, usually in about an hour; it does not yet analyze images or links in briefs. The Creator Community can import content from Instagram, TikTok and YouTube, with an Instagram Professional account required. Licensing options depend on usage, duration, geography and exclusivity, with costs calculated automatically. Platform access is free for search, projects and collaboration; there is no subscription fee, but content licensing is paid. The Partner library royalty-free license starts at $975 as a one-time purchase. Shot clearance is listed at $0–$250 per shot, while content license prices vary.

Insense is a service for discovering creators and managing campaigns. Its listed capabilities include creator discovery, campaign management, performance analytics, and creator payments. It is available on the web, iOS, and Android, while its supported social-channel category is listed as “other.” Insense offers a free trial but no free plan. The Trial plan costs $650 a month for one month and includes one campaign, 10 creators, one user seat, one brand, and one Meta Partnership Ads connection. It upgrades to a quarterly plan unless canceled. The Brand plan costs $500 a month, billed as $1,500 quarterly, with two user seats, one brand, and 10 Meta Partnership Ads connections. The Agency plan costs $800 a month, billed as $2,400 quarterly, with four user seats, five brands, and unlimited Meta Partnership Ads connections. The plans provide different allowances for seats, brands, campaigns, creators, and Meta Partnership Ads connections. Insense is headquartered in New York, New York, United States.