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catchandrelease.com
What it is
Catch+Release is a web platform for brands and agencies to find, organize and license authentic internet content and material from its Creator Marketplace. AI search accepts normal-language descriptions and filters can refine results. Teams can collect content from multiple sources in Projects, collaborate and begin clearance for selected items. Storyboards organize visuals into scenes with production notes and rip-reel downloads at no cost. Content Genie analyzes text briefs and provides up to 50 licensable shots per topic, usually in about an hour; it does not yet analyze images or links in briefs. The Creator Community can import content from Instagram, TikTok and YouTube, with an Instagram Professional account required. Licensing options depend on usage, duration, geography and exclusivity, with costs calculated automatically. Platform access is free for search, projects and collaboration; there is no subscription fee, but content licensing is paid. The Partner library royalty-free license starts at $975 as a one-time purchase. Shot clearance is listed at $0–$250 per shot, while content license prices vary.
Spec sheet
- What it does
- Catch+Release is a hosted content-licensing platform that helps brands and agencies discover, clear and license user-generated photos and video.Read 15 Oct 2026 · g2.com
- Purpose
- Catch+Release helps brands and agencies find, curate, and license authentic content from the internet and its Creator Marketplace.Read 4 Oct 2026 · catchandrelease.com
- Intended users
- Catch+Release describes its customers as brands, agencies, creative teams, and their production partners.Read 4 Oct 2026 · catchandrelease.com
- Security
- Catch+Release says it uses administrative, physical, and technical safeguards, including firewalls, password protection, and SSL, to help protect personal information.Read 4 Oct 2026 · catchandrelease.com
- Privacy
- The privacy policy says its use and transfer of information received from Google APIs follows the Google API Services User Data Policy, including Limited Use requirements.Read 4 Oct 2026 · catchandrelease.com
- Founded
- LinkedIn says the company was founded in 2015.Read 15 Oct 2026 · linkedin.com
- Agency integrations
- Catch+Release says it has master licensing agreements with Dentsu, WPP, Publicis and IPG.Read 15 Oct 2026 · webflow.catchandrelease.com
- AI search
- Its AI search accepts natural-language queries across TikTok, Instagram, Vimeo and YouTube, with filters and unlimited searches.Read 15 Oct 2026 · catchandrelease.com
- Clearance timing
- The company says most Creator Community assets can be licensed within 24 hours, depending on the rights and people involved.Read 4 Oct 2026 · catchandrelease.com
- Clearance workflow
- Users specify media, territory, term and deadline, then track statuses such as Active, At Risk, Ready to License and Cannot License.Read 15 Oct 2026 · learn.catchandrelease.com
- Company headquarters
- LinkedIn lists headquarters in San Francisco, California.Read 15 Oct 2026 · linkedin.com
- Company size
- LinkedIn lists Catch+Release as a privately held technology and media company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
- Content Genie
- Content Genie is an AI beta that analyzes a creative brief and returns up to 50 curated shots per topic in about an hour.Read 15 Oct 2026 · catchandrelease.com
- Creator marketplace
- Creators can import or upload content, accept or decline each offer, retain ownership and receive payment when a brand licenses their work.Read 15 Oct 2026 · catchandrelease.com
- Creator uploads
- Creators can upload content or connect social accounts, and uploaded content is reviewed by the moderation team before appearing on their profile.Read 4 Oct 2026 · learn.catchandrelease.com
- Documentation
- The help center provides separate Storyteller and Creator Marketplace collections with dozens of workflow articles.Read 15 Oct 2026 · learn.catchandrelease.com
- External API use
- The privacy policy says the platform may have APIs with external websites and that its YouTube connection follows Google API User Data Limited Use rules.Read 15 Oct 2026 · catchandrelease.com
- Founder
- TechCrunch identifies Analisa Goodin as founder and CEO and says the company began as an image-research firm before becoming a UGC licensing platform.Read 15 Oct 2026 · techcrunch.com
- Funding
- TechCrunch reported an $8 million Series A extension in August 2023 after a $14 million Series A in 2021.Read 15 Oct 2026 · techcrunch.com
- Indemnification
- The agency solution says Catch+Release indemnifies agencies against content-licensing risks.Read 15 Oct 2026 · webflow.catchandrelease.com
- Independent customer rating
- FeaturedCustomers lists Catch+Release at 4.8 out of 5 from 2,212 reference ratings.Read 15 Oct 2026 · featuredcustomers.com
- Instagram requirement
- The help center says Instagram importing requires a Professional account.Read 15 Oct 2026 · learn.catchandrelease.com
- Licensing
- The platform offers licensing options based on usage, duration, geography, and exclusivity, with costs calculated automatically.Read 4 Oct 2026 · catchandrelease.com
- Limit: delayed creator payments
- Trustpilot reviewers reported licensed images remaining unpaid beyond the stated 45-day period and difficulty getting payment updates; one said the issue was later resolved.Read 15 Oct 2026 · uk.trustpilot.com
- Marketplace size
- The marketplace page says it contains more than 15 million licensable images and video clips from social platforms.Read 15 Oct 2026 · catchandrelease.com
- Mobile availability
- Catch+Release says signup and uploading work through mobile Chrome or Safari and directs users to its website.Read 15 Oct 2026 · learn.catchandrelease.com
- Notable news: Content Genie
- Catch+Release announced Content Genie on October 29, 2025 as an AI assistant that reads briefs and returns curated creator shots in under an hour.Read 15 Oct 2026 · webflow.catchandrelease.com
- Payment workflow
- Catch+Release says checkout submits content for clearance but payment is handled outside the platform and can use a purchase order.Read 15 Oct 2026 · learn.catchandrelease.com
- Praise: ease and communication
- Trustpilot’s review summary repeatedly highlights a smooth, simple process, clear communication, helpful support and easy navigation.Read 15 Oct 2026 · uk.trustpilot.com
- Projects
- Projects centralize shots, usage details, clearance activity and licenses, and support teammate or collaborator sharing.Read 15 Oct 2026 · learn.catchandrelease.com
- Rating on G2
- 0 out of 5 from 0 reviewsRead 15 Oct 2026 · g2.com
- Rating on Trustpilot
- 4.6 out of 5 from 39 reviewsRead 15 Oct 2026 · trustpilot.com
- Security safeguards
- The privacy policy lists firewalls, password protection and SSL among safeguards for personal information.Read 15 Oct 2026 · catchandrelease.com
- Social integrations
- Creators can connect Instagram, TikTok and YouTube accounts, enable automatic publishing, or upload files directly.Read 15 Oct 2026 · catchandrelease.com
- Social platforms
- The Creator Community can import content from Instagram, TikTok, and YouTube; Instagram requires a Professional account.Read 4 Oct 2026 · learn.catchandrelease.com
- Storyboards
- The feature set includes drag-and-drop Storyboards that can be used to create and download rip reels for presentations.Read 15 Oct 2026 · catchandrelease.com
- Support services
- Optional services include content curation and Managed Services for project support from sourcing through licensing.Read 4 Oct 2026 · catchandrelease.com
- Supported account privacy
- Instagram imports can be public or private, YouTube imports can be public or unlisted but not private, and TikTok imports must be public.Read 15 Oct 2026 · catchandrelease.com
Plans and prices
Creator Marketplace clearance Free $0 per shot Content from Creator Marketplace · clearance only Read 15 Oct 2026 · catchandrelease.com
Platform access Free No charge to create projects, search, add content and collaborate Unlimited projects · team collaboration · marketplace/open-web search Read 15 Oct 2026 · catchandrelease.com
Internet or partner clearance $250, paid once $250 per shot Content sourced outside Creator Marketplace · clearance only Read 15 Oct 2026 · catchandrelease.com
Topic Project Delivery $950, paid once $950 per topic Approximately 20 shots per topic Read 15 Oct 2026 · learn.catchandrelease.com
Partner library royalty-free license $975, paid once Starts at $975 for royalty-free Starting price; license fees vary by content source Read 4 Oct 2026 · catchandrelease.com
Partner-library royalty-free license $975, paid once Starts at $975 Royalty-free partner-library content Read 15 Oct 2026 · catchandrelease.com
Complex Project Delivery $4,200, paid once $4,200 per delivery Expert curation service Read 15 Oct 2026 · learn.catchandrelease.com
Content license Priced on request price varies Price depends on usage and terms · Rightsholders · Creator’s valuation Read 4 Oct 2026 · catchandrelease.com
Shot clearance Price not published $0–$250 per shot Creator Marketplace content: $0 · Content from elsewhere: $250 per shot · One shot can be up to 30 seconds Read 4 Oct 2026 · catchandrelease.com
Strong points and limits
Strong points
- Searches with natural-language descriptions
- Projects support collaboration across content sources
- Storyboards include no-cost rip-reel downloads
- Content Genie offers up to 50 shots per topic
- Platform access is free
Limits
- Licensing requires separate payment
- Content Genie does not analyze images or links
- Instagram imports require a Professional account
- Partner library license starts at $975 as a one-time purchase
Who it suits
Catch+Release suits brands, agencies, creative teams and production partners sourcing and clearing photo or video content. Its Projects, Storyboards and clearance options support collaborative workflows.
Verdict
Catch+Release offers free platform access for search and collaboration, with licensing costs varying by source and terms. Check brief-input limits and account requirements before relying on its content discovery tools.
Where Specifiction places it
- UGC Platforms#1 of 299.0
