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SPECIFICTION
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Catch+Release vs Match

Catch+Release

catchandrelease.com

Match

matchugc.com

Side by side

FigureCatch+ReleaseMatch
Price fromFreeFree
Free planYesYes
Free trial——
Open source——
WebYesYes
Plans published92
Spec score · UGC Platforms9.0 (#1)7.8 (#13)
Intended usersCatch+Release describes its customers as brands, agencies, creative teams, and their production partners.Match says it is built for creators and managers, including freelancers, growing brands, and global agencies.
PurposeCatch+Release helps brands and agencies find, curate, and license authentic content from the internet and its Creator Marketplace.Match is a UGC marketplace and management platform for sourcing creators and managing campaigns.

Plans

Catch+Release

  • Creator Marketplace clearanceFree
  • Platform accessFree
  • Internet or partner clearance$250, paid once
  • Topic Project Delivery$950, paid once
  • Partner library royalty-free license$975, paid once
  • Partner-library royalty-free license$975, paid once
  • Complex Project Delivery$4,200, paid once
  • Content licensePriced on request
  • Shot clearancePrice not published

Catch+Release pricing →

Match

  • Marketplace projectsFree
  • Private creator projects$4.95, paid once

Match pricing →

In their own words

Catch+Release

Catch+Release is a web platform for brands and agencies to find, organize and license authentic internet content and material from its Creator Marketplace. AI search accepts normal-language descriptions and filters can refine results. Teams can collect content from multiple sources in Projects, collaborate and begin clearance for selected items. Storyboards organize visuals into scenes with production notes and rip-reel downloads at no cost. Content Genie analyzes text briefs and provides up to 50 licensable shots per topic, usually in about an hour; it does not yet analyze images or links in briefs. The Creator Community can import content from Instagram, TikTok and YouTube, with an Instagram Professional account required. Licensing options depend on usage, duration, geography and exclusivity, with costs calculated automatically. Platform access is free for search, projects and collaboration; there is no subscription fee, but content licensing is paid. The Partner library royalty-free license starts at $975 as a one-time purchase. Shot clearance is listed at $0–$250 per shot, while content license prices vary.

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Match

Match is a web platform for finding user-generated content creators and managing campaigns. Users can browse creator profiles and portfolios, with filters for location, age, niche, and tags. Match describes both a network of more than 300 vetted creators and a marketplace with thousands of verified creators. Campaign tools include multiple client profiles, unlimited creative briefs, role-based access for multiple admins, creator messaging, approvals, and project tracking. Managers can bring their own creators into the platform and keep them exclusive to their account. Clients can participate in project threads or review content through approval links, including previews that do not require sign-in. Marketplace project funds are held in escrow until content is approved; Match says creators are then paid through the platform and a 9.95% commission is deducted from their payout. Private creator projects cost $4.95, with no creator commission. The platform also includes contract management, usage-rights support, and product gifting projects. It offers a free marketplace-project plan and is aimed at creators and managers, including freelancers, growing brands, and global agencies.

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