CDK CRM vs DealerCenter CRM
CDK CRM
cdkglobal.comDealerCenter CRM
get.dealercenter.comSide by side
| Figure | CDK CRM | DealerCenter CRM |
|---|---|---|
| Price from | $28/mo | $99/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 2 |
| Spec score · Automotive CRM Software | 8.7 (#4) | 7.8 (#12) |
| Analytics | The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends. | Analytics track lead source performance, lead costs, team conversion rates, and customer demographics. |
| Audience | CDK CRM is presented for auto dealerships and dealership Sales and Service teams. | DealerCenter describes its platform as designed for independent used car dealers. |
| Company | CDK says it has empowered dealers with technology for over 50 years. | DealerCenter is a product of Nowcom Corporation. |
| Headquarters | Austin, Texas, United States | Los Angeles, California, United States |
| Purpose | CDK CRM is automotive CRM software that helps dealership teams manage leads, appointments, customer engagement, and follow-up across Sales and Service. | DealerCenter CRM helps dealerships manage leads and customers to deliver personalized service and close more deals. |
| Support | CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day. | DealerCenter support is available by toll-free phone at 888-669-2669, email, and live chat; listed hours are Monday–Friday 6 AM–6 PM PST and Saturday 8 AM–5 PM PST. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
DealerCenter CRM
DealerCenter CRM has no write-up on Specifiction yet; its figures are above.