Celcom Africa SMS API vs Gupshup
Celcom Africa SMS API
celcomafrica.com
Gupshup
gupshup.aiSide by side
| Figure | Celcom Africa SMS API | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · SMS APIs | 8.2 (#14) | 8.5 (#9) |
| Spec score · SMS API services | 7.5 (#29) | 8.4 (#15) |
| Founded | 2013 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Westpark Suites, Westlands, Nairobi, Kenya | Cupertino, California, United States |
| Integrations | Listed integrations include WordPress, WooCommerce, Shopify, Salesforce, HubSpot, Zapier, and webhooks. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| What it does | The SMS REST API sends bulk messages and provides delivery reports and account balance queries. | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. |
| Who it serves | Celcom says it serves organisations including SMEs, enterprises, banks, fintechs, government agencies, healthcare providers, and NGOs. | Gupshup describes its platform for marketing, performance marketing, commerce and growth, and customer support and CX teams. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Celcom Africa SMS API
Celcom Africa SMS API has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.