Celebrus vs Ometria
Celebrus
celebrus.com
Ometria
ometria.comSide by side
| Figure | Celebrus | Ometria |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Customer Data Platforms | 8.2 (#12) | 8.0 (#17) |
| Founded | Celebrus states that it was founded in 1999. | 2013 |
| Headquarters | Sunbury-on-Thames, United Kingdom | London, United Kingdom |
| Integrations | Listed partners include Adobe, Braze, Pega, Salesforce, Teradata, and Optimizely. | Ometria lists connections including Google Ads, Facebook, Attentive, Freshdesk, Stylitics, Trustpilot, Yotpo, and Zendesk, with some other connections configured in Ometria’s backend or a third-party app. |
| Product | Celebrus captures first-party behavioral data, resolves customer identity in real time, and sends enriched profiles to other tools. | Ometria describes itself as a customer data and experience platform built for retail brands. |
Plans
In their own words
Ometria
Ometria is a customer data and experience platform built exclusively for retail brands. It consolidates customer profiles, resolves identities, manages consent, and provides dashboards, reports, and a single customer view. Retail marketing teams can use segmentation, analytics, predictive insight, and reporting to shape broadcasts and automated journeys across email, SMS, mobile push, ads and retargeting, websites, direct mail, in-store and customer service, and loyalty. Personalization tools include dynamic content, smart templates, coupon pools, product recommendations, email templates, and data-powered campaigns. Ometria says Architect AI powers specialist agents for personalization and that its AI is trained on retail data. Listed integrations include Google Ads, Facebook, Attentive, Freshdesk, Stylitics, Trustpilot, Yotpo, and Zendesk, among other partners; some connections require backend or third-party app configuration. Mobile app integration uses Android, iOS, and React Native SDKs. Web personalization can use JavaScript, a headless API, or both, but enablement and pricing require contacting a Customer Success Representative. Pricing is on request.