Chameleon vs GuideMark
Chameleon
chameleon.ioGuideMark
guidemark.coSide by side
| Figure | Chameleon | GuideMark |
|---|---|---|
| Price from | $104.17/mo | €19/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · User Onboarding Software | 9.1 (#2) | 8.1 (#9) |
| API | The API consists of JavaScript, REST and webhook interfaces for sending and retrieving data, managing Experiences and creating integrations. | The documentation describes a JavaScript API and a REST endpoint for completing checklist items. |
| Installation | Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint. | Installation uses one script tag in the website head, with no SDK or build step required. |
| Integrations | Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census. | The privacy policy lists Supabase, Vercel, Stripe, Resend, Groq, and Google Analytics as service providers used to operate GuideMark. |
| Product | Chameleon says it builds context on products and users, identifies friction, creates personalized in-app guidance, and monitors outcomes. | GuideMark maps user paths through a product, identifies drop-off points, and drafts fixes for onboarding. |
| Security | Chameleon says it is SOC 2 Type II compliant and received a clean attestation report with no exceptions in January 2026. | The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided. |
| Support | Growth and Enterprise include dedicated Customer Success and onboarding; the Startup plan lists email support. | The help page says the team typically responds within 24 hours; the homepage also lists [email protected] for questions. |
Plans
Chameleon
- Startup$279 a month
- Startup plan$279 a month
- Pro$750 a month
- Pro$750 a month
- Growth$1,250 a year
- Growth$1,250 a month
- EnterprisePriced on request
In their own words
GuideMark
GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.