Channeltivity vs Clay

Channeltivity is a web and API partner relationship management platform for organizations that earn revenue through indirect sales. It supports recruiting, onboarding, enabling, managing, and growing ecosystems involving resellers, distributors, dealers, referral partners, service providers, technology partners, and other partner types. The configurable system combines partner onboarding, deal registration, lead distribution, training, content, market development funds management, reporting, and CRM integration. Partners can submit opportunities, follow progress, and collaborate with internal users through deal history, notes, comments, and file uploads. Reporting covers registration trends, lead conversion, MDF use, and partner engagement, with export and scheduled delivery. Multi-language portals, content, and communications support regional programs, while portal branding is custom. Listed integrations include Microsoft Dynamics 365, HubSpot, Salesforce, and Zapier. SAML 2.0 single sign-on and Data APIs support additional connections. Channeltivity says its core platform has SOC 2 Type II attestation, privacy compliance including GDPR and CCPA, and regular third-party security testing.

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.