Charitable vs GoFundMe Pro
Charitable
wpcharitable.com
GoFundMe Pro
pro.gofundme.comSide by side
| Figure | Charitable | GoFundMe Pro |
|---|---|---|
| Price from | $5.75/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Nonprofit Fundraising Software | 8.2 (#13) | 8.4 (#8) |
| Spec score · Nonprofit Payment Processing Software | 8.3 (#10) | 8.4 (#8) |
| Spec score · Nonprofit Online Donation Software | 8.2 (#12) | 8.3 (#10) |
| Campaign builder | It includes a visual drag-and-drop campaign builder with live preview. | The platform provides a drag-and-drop builder for creating and customizing branded campaign pages without coding. |
| Integrations | Charitable says it integrates with 5,000+ email marketing, CRM and payment platforms. | The integration catalog includes native Salesforce Nonprofit Cloud, Education Cloud and Sales Cloud connections with NPSP support. |
| Payment methods | The free version includes Stripe, Square, PayPal and offline donations, while Pro adds ten more payment gateways. | GoFundMe Pro supports payment options including Venmo, Apple Pay and Google Pay through GoFundMe Pay. |
| Security | The pricing page states that Charitable does not store sensitive information and keeps data within the customer’s WordPress website. | GoFundMe Pro says it maintains PCI DSS Level 1 compliance and uses AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and tokenization. |
| Support | Paid plans provide ticket support, while the free version is supported through the WordPress.org forum. | The pricing page says all plans include customer support and training through GoFundMe Pro Academy, with live sessions, on-demand resources, and optional add-ons. |
Plans
Charitable
- Charitable LiteFree
- Basic$69 a year
- Plus$99 a year
- Pro$199 a year
- Elite$299 a year
In their own words
Charitable
Charitable is a self-hosted WordPress plugin for donation campaigns and fundraising. A visual drag-and-drop builder provides live preview for campaign creation, while campaign pages, recurring gifts, automated receipts and donor records support ongoing fundraising. The free Charitable Lite plan costs nothing and includes unlimited campaigns and donations. It accepts Stripe, Square, PayPal and offline donations; Pro adds ten more payment gateways. Recurring donations begin with Plus, and peer-to-peer fundraising begins with Pro. Donor management includes profiles, giving history, notes, and adding, editing or deleting donation records. Charitable says it integrates with 5,000+ email marketing, CRM and payment platforms and keeps data within the customer’s WordPress website rather than storing sensitive information. Paid plans start with Basic at $69 a year, billed yearly. Paid plans include ticket support; free users use the WordPress.org forum. The plugin requires WordPress 5.9 or later and PHP 7.4 or later.
GoFundMe Pro
GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.