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GoFundMe Pro

pro.gofundme.com

Free plan WebiOSAndroidAPI
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Spec score 8.6 #3 of 22 in Nonprofit Crowdfunding Software

What it is

GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.

Spec sheet

What it does
GoFundMe Pro is nonprofit fundraising software combining online donations, peer-to-peer campaigns, live events and access to GoFundMe's donor community.Read 15 Oct 2026 · pro.gofundme.com
Purpose
GoFundMe Pro provides fundraising software for nonprofits, combining online fundraising, peer-to-peer campaigns, live events, and access to GoFundMe’s community.Read 3 Oct 2026 · pro.gofundme.com
Integrations
The integration catalog includes native Salesforce Nonprofit Cloud, Education Cloud and Sales Cloud connections with NPSP support.Read 15 Oct 2026 · pro.gofundme.com
Security
GoFundMe Pro says it maintains PCI DSS Level 1 compliance and uses AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and tokenization.Read 3 Oct 2026 · pro.gofundme.com
Support
The pricing page says all plans include customer support and training through GoFundMe Pro Academy, with live sessions, on-demand resources, and optional add-ons.Read 3 Oct 2026 · pro.gofundme.com
Founded
Crunchbase lists GoFundMe as founded in 2010 and headquartered in Redwood City, California.Read 15 Oct 2026 · crunchbase.com
Analytics and reporting
The product provides campaign insights, donor and transaction reporting, and channel-level performance data.Read 15 Oct 2026 · pro.gofundme.com
API access
GoFundMe Pro offers a V2 API with authentication, request guidance, migration documentation, sample applications and a deprecation schedule.Read 15 Oct 2026 · developers.gofundme.com
API access eligibility
API and integration administration is assigned through a GoFundMe Pro account role for users who can set up the GoFundMe API and partner apps.Read 15 Oct 2026 · prosupport.gofundme.com
Browser requirements
GoFundMe Pro supports modern Chrome, Firefox, Safari and Edge browsers and does not recommend Internet Explorer.Read 15 Oct 2026 · prosupport.gofundme.com
Campaign builder
The platform provides a drag-and-drop builder for creating and customizing branded campaign pages without coding.Read 15 Oct 2026 · pro.gofundme.com
Campaigns
Its drag-and-drop campaign builder lets nonprofits create and customize fundraising pages without coding.Read 3 Oct 2026 · pro.gofundme.com
Company facts
LinkedIn lists GoFundMe as privately held, headquartered in Redwood City, California, with 201–500 employees.Read 15 Oct 2026 · linkedin.com
Company identity
GoFundMe, Inc. is the contracting company named in GoFundMe Pro nonprofit terms.Read 15 Oct 2026 · gofundme.com
Documentation and support
The Help Center covers campaigns, design, reporting, transactions, integrations, Live Events, release notes and early-access features, with Academy videos and training resources.Read 15 Oct 2026 · prosupport.gofundme.com
Donation forms
Organizations can brand donation forms with their logo and colors and embed them on their websites.Read 3 Oct 2026 · pro.gofundme.com
Donor portal
A self-service donor portal lets supporters manage personal data, payment details and recurring donations.Read 15 Oct 2026 · pro.gofundme.com
Donor protection
The security page says the platform uses machine-learning fraud detection, multi-factor authentication, continuous security monitoring, and role-based access controls.Read 3 Oct 2026 · pro.gofundme.com
Eligibility
Organizations on GoFundMe Pro must be headquartered in the United States, though their programs can operate anywhere in the world.Read 3 Oct 2026 · pro.gofundme.com
Embedded donation forms
Organizations can brand donation forms and embed them across their own websites.Read 15 Oct 2026 · pro.gofundme.com
Fundraising channels
Features include peer-to-peer fundraising, live events, event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe.Read 3 Oct 2026 · pro.gofundme.com
Giving Cart
Giving Cart lets donors make multiple one-time or recurring gifts to different programs in one checkout.Read 15 Oct 2026 · pro.gofundme.com
Giving options
The platform supports recurring giving and lists Venmo and Apple Pay among donor payment methods.Read 3 Oct 2026 · pro.gofundme.com
Insights
GoFundMe Intelligence uses AI and campaign data to personalize donation forms, while reporting provides donor, transaction, campaign, and channel data.Read 3 Oct 2026 · pro.gofundme.com
iOS requirements
The App Store listing requires iOS or iPadOS 15.1 or later; Mac use requires macOS 12 and an Apple M1 or newer.Read 15 Oct 2026 · apps.apple.com
Licence
The terms grant nonprofits a limited, nonexclusive, nontransferable license and prohibit resale, hosting, reverse engineering and derivative works, indicating proprietary software rather than open source.Read 15 Oct 2026 · gofundme.com
Limit: customization and reporting
Users report limited page and event customization, reporting that can be too general, and difficulty obtaining complete accounting data in one report.Read 15 Oct 2026 · capterra.com
Limit: donor data and CRM
Some reviewers say donor imports and CRM transfers are restrictive and that the platform does not replace a full donor CRM for complex databases.Read 15 Oct 2026 · capterra.com
Limit: mobile reliability
App-store reviewers report Live Events can stop working or lose events and may require reinstalling during event registration.Read 15 Oct 2026 · play.google.com
Limit: pricing
Reviewers commonly describe annual subscriptions, donor fees and transaction fees as expensive or poor value for smaller nonprofits.Read 15 Oct 2026 · g2.com
Live events
Live Events supports event registration, check-in, auctions, virtual venues and in-person event workflows.Read 15 Oct 2026 · prosupport.gofundme.com
Mobile app availability
The Live Events mobile app is available for iOS and Android and requires acceptance into a beta program plus a Live Events subscription.Read 15 Oct 2026 · prosupport.gofundme.com
Notable news: acquisition
GoFundMe announced that it closed its acquisition of Classy in an all-equity transaction.Read 15 Oct 2026 · classy.org
Notable news: rebrand
GoFundMe Pro documentation states that Classy became GoFundMe Pro on May 6, 2025.Read 15 Oct 2026 · prosupport.gofundme.com
Other integrations
Listed integrations include HubSpot, Constant Contact, Stripe, Meta Conversions API, Snowflake, Zapier, EveryAction and Tealium.Read 15 Oct 2026 · pro.gofundme.com
Payment methods
GoFundMe Pro supports payment options including Venmo, Apple Pay and Google Pay through GoFundMe Pay.Read 15 Oct 2026 · pro.gofundme.com
Peer-to-peer fundraising
Peer-to-peer campaigns include templates, leaderboards, coaching, social sharing, team structures and adjustable goals.Read 15 Oct 2026 · pro.gofundme.com
Praise: fundraising and integrations
Reviewers credit peer-to-peer, recurring giving and event tools with simplifying fundraising, and frequently praise Salesforce integration and donor experiences.Read 15 Oct 2026 · g2.com
Praise: usability and support
Independent reviewers repeatedly praise the intuitive interface, attractive donation pages, easy campaign setup and responsive customer support.Read 15 Oct 2026 · getapp.com
Rating on Apple App Store
3.7 out of 5 from 3 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.3 out of 5 from 122 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.3 out of 5 from 147 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.3 out of 5 from 122 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play
4.2 out of 5 from 6 reviewsRead 15 Oct 2026 · play.google.com
Rating on TrustRadius
6.9 out of 10 from 90 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Recurring giving
Recurring-giving tools include custom frequencies, predictive targeting and automated smart retries for failed soft-decline payments.Read 15 Oct 2026 · pro.gofundme.com
Salesforce integration
The maker describes native integrations with Salesforce Nonprofit Cloud, Education Cloud, and Sales Cloud, with support for NPSP.Read 3 Oct 2026 · pro.gofundme.com
Security certification
GoFundMe Pro states that it maintains PCI DSS Level 1 compliance.Read 15 Oct 2026 · pro.gofundme.com
Security controls
Its stated controls include AES-256 encryption, TLS 1.2 or newer, OWASP-aligned coding, tokenization, continuous monitoring and machine-learning fraud detection.Read 15 Oct 2026 · pro.gofundme.com

Plans and prices

Custom pricing Priced on request annual upfront subscription plus transaction fee per donation Nonprofits over $1 million annual revenue · assisted onboarding · marketing analytics · recurring giving management · advanced integrations · API access Read 15 Oct 2026 · pro.gofundme.com
Essentials Free Zero subscription fees; additional costs may apply based on fees and add-ons. Designed for nonprofits with annual revenue under $1 million · Core product suite · GoFundMe Pay Read 3 Oct 2026 · pro.gofundme.com
Essentials Free subscription fee; transaction and add-on costs may apply Nonprofits under $1 million annual revenue · core product suite · GoFundMe Pay · support articles Read 15 Oct 2026 · pro.gofundme.com

Every GoFundMe Pro plan and price →

Strong points and limits

Strong points

  • Campaign pages can be built without coding.
  • Donation forms support organizational branding and embedding.
  • Supports recurring giving and event registration.
  • Reports cover donors, transactions, campaigns, and channels.
  • Plans include support and training.

Limits

  • Organizations must be headquartered in the United States.
  • Essentials may involve additional fees and add-ons.
  • Custom pricing is provided on request.
  • Payment processing is separate.

Who it suits

It suits nonprofits that need fundraising pages, recurring donations, event tools, and campaign reporting. Organizations must be headquartered in the United States.

Verdict

GoFundMe Pro brings campaign creation, donation forms, peer-to-peer fundraising, and event workflows together. Its eligibility rule and separate payment processing are important considerations before choosing it.

Where Specifiction places it

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