GoFundMe Pro vs JustGiving
GoFundMe Pro
pro.gofundme.comJustGiving
justgiving.comSide by side
| Figure | GoFundMe Pro | JustGiving |
|---|---|---|
| Price from | Free | £15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Nonprofit Crowdfunding Software | 8.6 (#3) | 8.9 (#1) |
| Company identity | GoFundMe, Inc. is the contracting company named in GoFundMe Pro nonprofit terms. | LinkedIn identifies JustGiving as a privately held technology company founded in 2001, headquartered in London, with 51–200 employees. |
| Documentation and support | The Help Center covers campaigns, design, reporting, transactions, integrations, Live Events, release notes and early-access features, with Academy videos and training resources. | Developer documentation covers environments, authentication, content types, HTTP verbs, status codes, errors, protected resources and testing, with a separate Zendesk developer help centre. |
| Eligibility | Organizations on GoFundMe Pro must be headquartered in the United States, though their programs can operate anywhere in the world. | The campaign page says registered charities and nonprofits in the UK, United States, Canada, Australia, and New Zealand can join. |
| Founded | Crunchbase lists GoFundMe as founded in 2010 and headquartered in Redwood City, California. | 2000 |
| Integrations | The integration catalog includes native Salesforce Nonprofit Cloud, Education Cloud and Sales Cloud connections with NPSP support. | The listed partner integrations include Strava, Eventbrite, ACTIVE Works, Blackbaud products, Microsoft Dynamics 365, and Salesforce-related options. |
| Licence | The terms grant nonprofits a limited, nonexclusive, nontransferable license and prohibit resale, hosting, reverse engineering and derivative works, indicating proprietary software rather than open source. | The service and API are proprietary; terms reserve intellectual-property ownership to JustGiving and grant only restricted use rights. |
| Other integrations | Listed integrations include HubSpot, Constant Contact, Stripe, Meta Conversions API, Snowflake, Zapier, EveryAction and Tealium. | The Grow plan lists Eventbrite, ACTIVE Works, CRM and API integrations; the partner directory includes Blackbaud Raiser’s Edge NXT, Blackbaud CRM, Salesforce, Microsoft Dynamics 365, Donorfy, Donorflex, Beacon, Bridgit, Strava and Njuko. |
| Purpose | GoFundMe Pro provides fundraising software for nonprofits, combining online fundraising, peer-to-peer campaigns, live events, and access to GoFundMe’s community. | JustGiving helps people raise money for charities and people they care about. |
| Rating on Capterra | 4.3 out of 5 from 122 reviews | 3.0 out of 5 from 1 review |
| Rating on G2 | 4.3 out of 5 from 147 reviews | 3.6 out of 5 from 22 reviews |
| Recurring giving | Recurring-giving tools include custom frequencies, predictive targeting and automated smart retries for failed soft-decline payments. | Campaign and fundraising pages can accept recurring monthly donations. |
| Security | GoFundMe Pro says it maintains PCI DSS Level 1 compliance and uses AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and tokenization. | JustGiving states that its pages use Tier 1 PCI security compliance and SSL, with continuous page monitoring. |
| Support | The pricing page says all plans include customer support and training through GoFundMe Pro Academy, with live sessions, on-demand resources, and optional add-ons. | The Start plan includes online and email support; Giving Checkout also offers 24/7 assistance to anyone on the charity team. |
| What it does | GoFundMe Pro is nonprofit fundraising software combining online donations, peer-to-peer campaigns, live events and access to GoFundMe's donor community. | JustGiving provides online fundraising, donation and crowdfunding tools for charities, fundraisers and donors. |
Plans
In their own words
GoFundMe Pro
GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.
JustGiving
JustGiving helps people raise money for charities and causes they care about. Supporters can create personalised fundraising pages, shape their stories and share pages using built-in tools. Charities can build branded campaign hubs that bring donations and connected fundraising pages together for events, appeals or projects. Giving Checkout provides customisable direct-donation forms with 0% processing and platform fees on direct donations; UK Gift Aid processing carries a 5% fee. Other donations have a stated processing fee of 1.9% + £0.30, or 2.90% + £0.30 for donations in another currency, except fee-free Giving Checkout donations. Reporting supports up to eight saved report templates, selected-data exports and donor opt-in collection. Listed integrations include Strava, Eventbrite, ACTIVE Works, Blackbaud products, Microsoft Dynamics 365 and Salesforce-related options. Start has no monthly subscription fee, though standard processing fees and a 5% Gift Aid reclaim fee apply. Grow is listed at £15 a month under stated VAT and annual fundraising thresholds. Eligible registered charities and nonprofits can join from the UK, United States, Canada, Australia and New Zealand.