Checkbox Voice of Customer vs Conjointly

Checkbox Voice of Customer collects and analyzes customer feedback to help organizations understand needs and map customer journeys. It gathers responses through digital channels such as mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction score. Listed analytics include sentiment, text, journey, and interaction analysis. Surveys can be customized through formatting, styling, domains, and email servers to match a business’s branding. For integrations and automation, Checkbox provides a REST API and webhooks; its features overview also lists Zapier. It describes an integration with Prolific for finding and surveying participants. Deployment options include cloud, on-premises hosting, and white-label software. Cloud plans offer hosting in the US, Canada, Australia, or the EU. Security controls include respondent passwords, role-based access, and single sign-on or Active Directory; Enterprise adds SAML SSO and full audit logs. Solo costs $30 a month, Team costs $100 a month, and Business costs $1,800 a year.

Conjointly is a survey research platform for designing studies, sourcing respondents, and analyzing results. Its research methods include conjoint analysis, Van Westendorp, Gabor-Granger, monadic testing, MaxDiff, and Kano. The Survey Tool supports unlimited surveys and questions, survey logic, randomisation, multilingual support, reporting dashboards, and Excel and PowerPoint exports. Researchers can supply their own respondents, use self-serve samples, or request predefined panels managed by Conjointly’s fieldwork team. The API uses JSON requests and responses to launch experiments, invite respondents, and view or export results. Documented connections include Fuel Cycle, SurveyMonkey, Qualtrics, and Alchemer. Basic allows up to 20 responses for advanced-method analytics; a licence is needed for full analysis of additional responses. Professional costs $2,895 a year per team and includes up to two hours of consultations annually. Ultimate starts at $10,000 a year and adds research support, procurement onboarding, and tailored team training. Academics and students can apply for a no-cost option.