Checkbox Voice of Customer vs Primo Survey

Checkbox Voice of Customer collects and analyzes customer feedback to help organizations understand needs and map customer journeys. It gathers responses through digital channels such as mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction score. Listed analytics include sentiment, text, journey, and interaction analysis. Surveys can be customized through formatting, styling, domains, and email servers to match a business’s branding. For integrations and automation, Checkbox provides a REST API and webhooks; its features overview also lists Zapier. It describes an integration with Prolific for finding and surveying participants. Deployment options include cloud, on-premises hosting, and white-label software. Cloud plans offer hosting in the US, Canada, Australia, or the EU. Security controls include respondent passwords, role-based access, and single sign-on or Active Directory; Enterprise adds SAML SSO and full audit logs. Solo costs $30 a month, Team costs $100 a month, and Business costs $1,800 a year.

Primo Survey has no write-up on Specifiction yet; its figures are above.