Checkbox Voice of Customer vs QuestionPro

Checkbox Voice of Customer collects and analyzes customer feedback to help organizations understand needs and map customer journeys. It gathers responses through digital channels such as mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction score. Listed analytics include sentiment, text, journey, and interaction analysis. Surveys can be customized through formatting, styling, domains, and email servers to match a business’s branding. For integrations and automation, Checkbox provides a REST API and webhooks; its features overview also lists Zapier. It describes an integration with Prolific for finding and surveying participants. Deployment options include cloud, on-premises hosting, and white-label software. Cloud plans offer hosting in the US, Canada, Australia, or the EU. Security controls include respondent passwords, role-based access, and single sign-on or Active Directory; Enterprise adds SAML SSO and full audit logs. Solo costs $30 a month, Team costs $100 a month, and Business costs $1,800 a year.

QuestionPro is a survey platform for building questionnaires, collecting responses and analyzing results. Its listed tools include logic branching, custom branding, response analytics, API access and a respondent panel. The free Essentials plan costs nothing and covers one user, 200 responses per survey and 30 question types. Advanced costs $99 a month, billed annually, for one user, up to 25K responses per year and 38 question types. Team Edition costs $83 a month, billed annually, for five or more users, up to 100K responses per year and 46 question types. Research Suite is for teams of 10 or more and lists 52 question types with custom response pricing. The pricing note also lists a 10-day trial and paid plans from $83/user/mo (annual). QuestionPro was founded in 2005 and is headquartered in Austin, Texas. Its listed platform is API, and it offers a survey API.