Checker vs PRISM Mystery Shopping Platform

Checker is an all-in-one platform for mystery shopping, customer-experience surveys, Voice of Employee programs, and market research. Its methods include mystery shopping, CATI phone surveys, CAPI field surveys, CAWI online surveys, and retail audits. The workflow covers survey creation, data collection, quality control, fieldwork management, and client reporting. Checker Field Surveyor runs on Android and iOS, collects data offline, and synchronizes with the online system. GPS, EXIF, mandatory-question, and validation rules support data-quality checks and fraud detection. Client dashboards offer real-time results with access controls and filtering. Checker AI provides sentiment analysis, keyword extraction, executive summaries, and chat for questions about data. Integrations and APIs connect with Power BI, Tableau, Salesforce, and HR management systems. Checker says it is GDPR-compliant and lists encrypted storage, role-based access, secure cloud hosting, tracked cloud changes, and regular internal security audits. Plans start with MS Popular at €50 a month for 50 reviews, lifetime 1GB storage, unlimited users, and unlimited devices. Checker says it provides free support, training, and onboarding assistance. It is available on Android, iOS, web, and API.

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.