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PRISM Mystery Shopping Platform

prismintelligence.com

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Spec score 7.3 #12 of 21 in Mystery Shopping Software

What it is

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.

Spec sheet

Purpose
PRISM supports internal or vendor-run mystery shopping programs and measures brand and customer experience.Read 4 Oct 2026 · prismintelligence.com
Headquarters
Spokane, Washington, United StatesRead 28 Sep 2026 · prismintelligence.com
Access controls
The dashboard describes hierarchical user access controls and unlimited user accounts with no per-user fees.Read 4 Oct 2026 · prismintelligence.com
Action workflows
The Team Action Module can trigger an action plan when a field defect is found.Read 4 Oct 2026 · prismintelligence.com
Benchmarking
PRISM includes industry benchmarking tools to compare a business with its competitive landscape.Read 4 Oct 2026 · prismintelligence.com
Contact
The contact page lists the phone number (888) 206-2349.Read 4 Oct 2026 · prismintelligence.com
Data exports
Reports can be exported by API, FTP, sFTP, or email on a schedule.Read 4 Oct 2026 · prismintelligence.com
Evaluator network
The maker says its network has nearly 1,000,000 registered evaluators.Read 4 Oct 2026 · prismintelligence.com
Exports and integrations
Reports can be exported on a schedule through API, FTP, sFTP, or email.Read 4 Oct 2026 · prismintelligence.com
Field data and fraud checks
PRISM says its tools monitor activity for suspicious patterns and use image metadata and proprietary fraud algorithms to flag possible issues.Read 4 Oct 2026 · prismintelligence.com
Forms and fraud checks
The platform uses advanced form and question logic and fraud detection that monitors for suspicious patterns and checks image metadata.Read 4 Oct 2026 · prismintelligence.com
Mobile app
Its iSecretShop mobile app is integrated with the platform, and evaluators can also enter shop data by computer.Read 4 Oct 2026 · prismintelligence.com
Other data channels
The reporting dashboard combines mystery shops with internal audits, competitive price audits, customer satisfaction surveys, opinion polling, and online reputation management.Read 4 Oct 2026 · prismintelligence.com
Panel and project features
The system lists nearly 1,000,000 registered panelists and field agents, over 150 demographic data points, custom demographic points, varied question logic, and multi-language and currency support.Read 4 Oct 2026 · prismintelligence.com
Program scale
The maker says its platform accommodates programs ranging from small operators to multinational corporate initiatives.Read 4 Oct 2026 · prismintelligence.com
Provider limitation
Prism says it is not a mystery shopping provider, though it can refer customers to providers among its clients.Read 4 Oct 2026 · prismintelligence.com
Reporting
The dashboard provides data visualization, custom views and comparative filters, with hierarchical access controls and unlimited authorized users.Read 4 Oct 2026 · prismintelligence.com
Reporting and actions
The dashboard provides custom views, comparative filters, reports, industry benchmarking, and a Team Action Module that can trigger action plans when field defects are found.Read 4 Oct 2026 · prismintelligence.com
Security controls
Hierarchical access controls let organizations restrict which users can collect or view data.Read 4 Oct 2026 · prismintelligence.com
Shop formats
It supports recorded telephone shops, video shops, on-site inspections, crowdsourced microshops, web-based shops, and audio shops.Read 4 Oct 2026 · prismintelligence.com
Shop types
The platform supports on-site inspections, crowdsourced microshops, web-based and recorded telephone shops, covert video shops, and audio shops.Read 4 Oct 2026 · prismintelligence.com
Support and services
The maker lists project management, scheduling, editing, consultancy, software development, and social media management among its services.Read 4 Oct 2026 · prismintelligence.com
Supported customers
The maker identifies market research companies, mystery shopping providers, and businesses running internal measurement programs as intended users.Read 4 Oct 2026 · prismintelligence.com
Target users
PRISM says its system is for market research companies, mystery shopping providers, and businesses running measurement programs internally.Read 4 Oct 2026 · prismintelligence.com

Strong points and limits

Strong points

  • Supports six shop formats, including video and audio.
  • Integrated iSecretShop app and computer data entry.
  • Fraud checks examine patterns and image metadata.
  • Scheduled reports support API, FTP, sFTP, or email.
  • Unlimited authorized users without per-user fees.

Limits

  • Pricing is available only on request.
  • PRISM is not a mystery shopping provider.
  • Shopper payments are not supported.

Who it suits

PRISM is intended for market research companies, mystery shopping providers, and businesses running measurement programs internally. It accommodates programs from small operators to multinational initiatives, but it is not itself a mystery shopping provider.

Verdict

PRISM brings several field research formats, fraud checks, analytics, and action workflows into one platform. Buyers should clarify pricing and provider arrangements before choosing it.

Where Specifiction places it

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