Churned vs fiit

Churned is a subscriber-retention platform using predictive and prescriptive AI to identify customers at risk of leaving and recommend or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Common features include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available only on Scale and Enterprise plans. The platform is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription-box, media, publishing, utilities, energy, gyms, and wellness organizations. It is available on the web and through an API. Churned was founded in Amsterdam in 2020. The service is paid, has no free plan, and pricing is on request. Churned says it is ISO 27001 certified and GDPR-compliant.

fiit is an AI-native customer-success workspace built as a Salesforce managed package. Its 360° account view places health, usage, contacts, contracts, documents, notes, and tasks together. Teams can create health scores from Salesforce fields including usage, sentiment, support tickets, and contract data, with calculations made live in their org. Using live Salesforce records, fiit surfaces at-risk accounts, summarizes account history, and drafts next steps. It includes renewal and expansion forecasting plus structured playbooks for onboarding, QBRs, adoption, and renewals. Branded customer rooms let teams share plans, updates, and documents linked to Salesforce records. fiit reads live records without copying customer data into a separate fiit database and says it inherits Salesforce profiles, permission sets, sharing rules, and field-level security. The Native Edition costs $399 a month, billed Monthly or annual, with unlimited Salesforce users, accounts, contacts, and contracts, every workspace feature, and email and chat support. Installation, field mapping, and workspace access can be completed the same day; the maker estimates about 15 and 30 minutes for installation and mapping. fiit does not currently work with HubSpot or other CRMs.