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SPECIFICTION
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Churned

churned.io

WebAPI
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Spec score 7.5 #7 of 21 in Proactive Customer Retention Software

What it is

Churned is a subscriber-retention platform using predictive and prescriptive AI to identify customers at risk of leaving and recommend or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Common features include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available only on Scale and Enterprise plans. The platform is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription-box, media, publishing, utilities, energy, gyms, and wellness organizations. It is available on the web and through an API. Churned was founded in Amsterdam in 2020. The service is paid, has no free plan, and pricing is on request. Churned says it is ISO 27001 certified and GDPR-compliant.

Spec sheet

Purpose
Churned uses predictive and prescriptive AI to identify at-risk subscribers and recommend or automate retention, reactivation, and upsell actions.Read 3 Oct 2026 · churned.io
Audience
Churned says it is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions.Read 3 Oct 2026 · churned.io
Integrations
The integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify.Read 3 Oct 2026 · churned.io
Security
Churned says it is ISO 27001 certified and GDPR-compliant, and stores data in Netherlands-based Google Cloud data centers with encryption at rest and in transit.Read 3 Oct 2026 · churned.io
Support
Churned says it can provide security documentation and certifications upon request, and lists a dedicated Data Scientist as an Enterprise feature or add-on.Read 3 Oct 2026 · churned.io
Headquarters
Amsterdam, NetherlandsRead 28 Sep 2026 · churned.io
Founded
2020Read 28 Sep 2026 · churned.io
Company
Churned says it was founded in Amsterdam in January 2020 by Francisco Blasques, Michiel Doornenbal, and Maarten Doornenbal.Read 3 Oct 2026 · churned.io
Automations
Co-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools.Read 3 Oct 2026 · churned.io
Common features
All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows.Read 3 Oct 2026 · churned.io
Data connections
Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse.Read 3 Oct 2026 · churned.io
Industries
The site identifies direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness as customer groups.Read 3 Oct 2026 · churned.io
Plan limit
Data warehouse connectivity is available only on Scale and Enterprise plans.Read 3 Oct 2026 · churned.io
Predictions
The platform processes subscriber behavior data to predict churn and segment audiences by risk and value.Read 3 Oct 2026 · churned.io
Security practices
The security page says Churned uses role-based access controls, limits access to people who need it, and conducts regular penetration testing.Read 3 Oct 2026 · churned.io

Plans and prices

Enterprise Priced on request 3+ Co-Pilots · Unlimited connectivity · Custom feature engineering with dedicated Data Scientists · Data Warehouse connectivity Read 3 Oct 2026 · churned.io
Scale Priced on request 2 Co-Pilots · Up to 5 sources · Advanced intelligence with real-time behavior segmentation · Data Warehouse connectivity Read 3 Oct 2026 · churned.io
Starter Priced on request 1 Co-Pilot · Up to 2 sources · Core AI with Predictive & Prescriptive capabilities Read 3 Oct 2026 · churned.io

Every Churned plan and price →

Strong points and limits

Strong points

  • Predicts churn and segments by risk and value
  • Co-Pilot selects next-best subscriber actions
  • Connects CRM, support, usage, and financial data
  • Includes health scores and lifetime value
  • ISO 27001 certified and GDPR-compliant

Limits

  • No free plan
  • Pricing is available on request
  • Data warehouse connectivity limited to Scale and Enterprise
  • Designed for large subscriber volumes

Who it suits

It suits subscription teams managing large subscriber populations and interaction volumes. Its listed customer groups include direct-to-consumer, media, utilities, and wellness organizations.

Verdict

Churned combines subscriber-risk prediction with automated action selection and campaign workflows. Teams should confirm plan requirements, especially for data warehouse connectivity, before requesting pricing.

Where Specifiction places it

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