Churned vs GainTrace

Churned is a subscriber-retention platform using predictive and prescriptive AI to identify customers at risk of leaving and recommend or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Common features include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available only on Scale and Enterprise plans. The platform is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription-box, media, publishing, utilities, energy, gyms, and wellness organizations. It is available on the web and through an API. Churned was founded in Amsterdam in 2020. The service is paid, has no free plan, and pricing is on request. Churned says it is ISO 27001 certified and GDPR-compliant.

GainTrace is customer success software for B2B SaaS teams that turns account signals into health scores intended to surface churn risk. Scores weigh usage, adoption, engagement, sentiment, revenue, support and CSM pulse, with inputs refreshed every six hours. For each account, the product shows the signals, weights and dates behind its score; it withholds a churn percentage until data and confidence thresholds are met. Nineteen built-in workflows cover situations such as declining health, renewal timelines, champion departures, payment failures and onboarding stages. Listed connectors include Salesforce, HubSpot, Stripe, Slack, Intercom, Zendesk, Mixpanel, Segment, PostHog, Zoom, a custom webhook and the GainTrace SDK. The free plan covers 25 tracked companies, 100 contacts, 5,000 events per month, three live connectors, 100 automations per month, 12-hour sync and three months of history. The paid GainTrace plan is $82 a year, billed annually at $990, with limits varying by company band. GainTrace says data is stored at rest in AWS data centres in Ireland and EU data residency is available on every plan. It runs on web and provides an API.