Churned vs Togile CRM

Churned is a subscriber-retention platform using predictive and prescriptive AI to identify customers at risk of leaving and recommend or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Common features include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available only on Scale and Enterprise plans. The platform is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription-box, media, publishing, utilities, energy, gyms, and wellness organizations. It is available on the web and through an API. Churned was founded in Amsterdam in 2020. The service is paid, has no free plan, and pricing is on request. Churned says it is ISO 27001 certified and GDPR-compliant.

Togile CRM manages contacts, deals, sales pipelines, and revenue signals, with AI features for scoring leads and guiding pipeline work. Its visual pipeline includes real-time lead scores on a 0–100 scale, next-action intelligence, and revenue forecasting. AI workflows can score and route leads, send messages, and update forecasts without human triggers. The platform also lists marketing automation, more than 100 native integrations, REST APIs, and webhooks. It is available on the web, iOS, and Android, with offline mode in the mobile apps. The Startup plan is free for up to five users and 10,000 records. Growth costs ₹36,000 per year for up to 15 users and 1,00,000 records; Business costs ₹11,999 per month for up to 100 users and 3,00,000 records. Those paid-plan prices are listed for clients in India. Enterprise has unlimited users, with price not listed. Togile says it is ISO 27001 certified and VAPT assessed, and describes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and immutable audit logs.