Churned vs Retain
Churned
churned.ioRetain
retain.soSide by side
| Figure | Churned | Retain |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Proactive Customer Retention Software | 7.5 (#7) | 7.7 (#6) |
| Spec score · Customer Health Score Software | 7.6 (#12) | 7.7 (#11) |
| Company | Churned says it was founded in Amsterdam in January 2020 by Francisco Blasques, Michiel Doornenbal, and Maarten Doornenbal. | Retain is operated by Gaviro Tecnologia LTDA, a company incorporated in Brazil and trading as Retain. |
| Integrations | The integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify. | Retain can receive product events through its SDK or API, forward events from PostHog, read subscription data from Stripe or Polar, and send configured alerts to Slack or Discord. |
| Security | Churned says it is ISO 27001 certified and GDPR-compliant, and stores data in Netherlands-based Google Cloud data centers with encryption at rest and in transit. | Retain says data is encrypted in transit with TLS, passwords are hashed, production access is restricted and authenticated, and workspace data access is scoped; it does not currently hold SOC 2 or ISO 27001 certification. |
Plans
Retain
- Pro$79 a month
- Growth$199 a month
- Scale$449 a month
- EnterprisePriced on request
In their own words
Churned
Churned is a subscriber-retention platform using predictive and prescriptive AI to identify customers at risk of leaving and recommend or automate retention, reactivation, and upsell actions. It analyzes subscriber behavior to predict churn and segment audiences by risk and value. Co-Pilot selects a next-best action for each subscriber and can trigger it in existing customer tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Common features include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available only on Scale and Enterprise plans. The platform is designed for teams managing tens of thousands of subscribers and millions of interactions, including direct-to-consumer, subscription-box, media, publishing, utilities, energy, gyms, and wellness organizations. It is available on the web and through an API. Churned was founded in Amsterdam in 2020. The service is paid, has no free plan, and pricing is on request. Churned says it is ISO 27001 certified and GDPR-compliant.
Retain
Retain analyzes product usage and payment signals to score customer health, identify churn risk, and explain what is driving that risk. Its AI examines more than 10 behavior signals, including feature use, onboarding, trends, quiet days, and billing. Scores run from 0 to 100, correspond to risk levels, and are recalculated daily from current behavior. Teams can compare retention by signup month, plan, channel, or account size, and identify a Best Retention Trigger shared by successful customers. Retain groups accounts by lifecycle stage, sends contextual risk alerts, and prepares win-back messages based on customer changes. Product events can arrive through its SDK or API or be forwarded from PostHog; subscription information can come from Stripe or Polar. Alerts can be configured for Slack or Discord. It also exposes seven MCP tools to AI clients including Claude, Cursor, Codex, Gemini, and Perplexity: five read data and two change alert state. Retain is aimed at B2B SaaS companies past product-market fit with high-value customers and lean customer-success or account-management teams. There is no free plan; a 14-day trial is available. Monthly plans start at $79 a month for up to 150 active accounts.