Claritar vs Markup AI
Claritar
claritar.comMarkup AI
markup.aiSide by side
| Figure | Claritar | Markup AI |
|---|---|---|
| Price from | $19/mo | $249/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Writing Style Checkers | 8.1 (#12) | 8.4 (#8) |
| Security | Claritar states that content is encrypted in transit and at rest, with access scoped to team members. | The maker links to a Trust Center, but the Trust Center page did not provide readable details when opened. |
| Support | Priority support is included in the Free, Starter, Pro, and Agency plans listed on the pricing page. | Starter includes community support, while Business includes priority ticket-based support and community access. |
Plans
In their own words
Claritar
Claritar is web-based brand voice software for agencies. It evaluates drafts against saved client voices, identifies off-brand content, and supplies rewrites. Users provide 5–10 on-brand pieces; Claritar infers tone, rules, banned words, and keywords from them. Each draft receives a 0–100 score and an A–F grade, with separate breakdowns for voice, tone, banned words, and keywords. Tone controls cover formal or casual, serious or playful, and a target reading level. Teams can define preferred terms, acronyms, product names, punctuation preferences, banned words, and required keywords. Review features include score gates, approve-or-return flows, writer scorecards, and an approval audit trail. Claritar can crawl a sitemap, score pages against a saved voice, rank pages that diverge, and export one audit report. It supports multiple languages, PDF reports, shareable links, and Agency-plan white-labeling. Content is encrypted in transit and at rest, access is scoped to team members, and drafts are used only for scoring and rewriting.