Claritar vs StyleGuard

Claritar is web-based brand voice software for agencies. It evaluates drafts against saved client voices, identifies off-brand content, and supplies rewrites. Users provide 5–10 on-brand pieces; Claritar infers tone, rules, banned words, and keywords from them. Each draft receives a 0–100 score and an A–F grade, with separate breakdowns for voice, tone, banned words, and keywords. Tone controls cover formal or casual, serious or playful, and a target reading level. Teams can define preferred terms, acronyms, product names, punctuation preferences, banned words, and required keywords. Review features include score gates, approve-or-return flows, writer scorecards, and an approval audit trail. Claritar can crawl a sitemap, score pages against a saved voice, rank pages that diverge, and export one audit report. It supports multiple languages, PDF reports, shareable links, and Agency-plan white-labeling. Content is encrypted in transit and at rest, access is scoped to team members, and drafts are used only for scoring and rewriting.

StyleGuard Pro is a text proofing system for spelling, style, word usage and proper names. It tracks edits and proposes corrections as people type, and writers can check text against references such as The Associated Press, The Canadian Press and the Financial Times or use custom dictionaries. StyleGuard Manager lets teams create custom entries and share dictionaries and style rules. The service is available on the web, macOS and Windows, through browser extensions, and via an API for connecting the proofing engine to web CMS or editorial production systems. Listed integrations include Google Docs, Word, Outlook, PowerPoint and Adobe InDesign. Office compatibility varies: cross-platform add-ins support Microsoft 365 or Office 2016 (16.0.11629) or newer; Windows desktop add-ins support Office 2013 or newer. The subscription is cloud-based and requires an internet connection for cloud text analysis. StyleGuard is paid, has a free trial and starts at $49.99/yr. Listed annual plans include $89.99 a year for the Financial Times Style Guide and Plain Language Style Guide, C$125 a year for Canadian Press Stylebook and Caps & Spelling, and $349 a year for Plain Language for Adobe InDesign.