Claritas Podcast Attribution vs OP3
Claritas Podcast Attribution
claritas.comOP3
op3.devSide by side
| Figure | Claritas Podcast Attribution | OP3 |
|---|---|---|
| Price from | — | $100/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Podcast Analytics Software | 7.3 (#20) | 8.8 (#3) |
| Founded | 1971 | 2022 |
| Privacy | Claritas says it uses a proprietary process intended to meet or exceed industry privacy requirements and works with industry leaders on CCPA compliance guidelines. | OP3 says it stores basic request attributes, hashes and encrypts listener IP addresses before storage, and does not join IP addresses with third-party data or services. |
| Purpose | Claritas links podcast ad exposures to online and offline conversions, including CPG and credit and debit card purchases. | OP3 is a free, open-source podcast prefix analytics service committed to open data and listener privacy. |
| Support | The product page directs prospective customers to the sales team at 866-764-8326 and current clients to the Solution Center at 855-400-2778. | The project directs users to [email protected] and GitHub Discussions for questions and participation. |
Plans
Claritas Podcast Attribution
- Podcast Attribution & Audience IdentificationPriced on request
In their own words
Claritas Podcast Attribution
Claritas Podcast Attribution has no write-up on Specifiction yet; its figures are above.
OP3
OP3 is a free, open-source podcast prefix analytics service for podcasters and podcast hosting companies. To measure downloads, a host or podcaster places https://op3.dev/e/ before episode URLs in a podcast feed. Each measured show receives a public statistics page with download metrics, detailed breakdowns, and spreadsheet exports covering its history. OP3 also provides an API for collected podcast data; requests require a bearer token linked to a valid API key. The service says it stores basic request attributes, hashes and encrypts listener IP addresses before storage, and does not combine those addresses with third-party data or services. Its privacy policy says no cookies are used and identifies Cloudflare as the sole hosting provider and data store. OP3 says its redirect service uses a global CDN with edge nodes in more than 335 cities across more than 125 countries. API hit-query filtering by URL or hashed IP is limited to the last 90 days.