Claritas Podcast Attribution

Spec sheet

Purpose

Claritas links podcast ad exposures to online and offline conversions, including CPG and credit and debit card purchases.Read 4 Oct 2026 · claritas.com

Intended users

Claritas describes the service as helping marketers assess podcast campaign performance and optimize return on investment.Read 4 Oct 2026 · claritas.com

Privacy

Claritas says it uses a proprietary process intended to meet or exceed industry privacy requirements and works with industry leaders on CCPA compliance guidelines.Read 4 Oct 2026 · claritas.com

Support

The product page directs prospective customers to the sales team at 866-764-8326 and current clients to the Solution Center at 855-400-2778.Read 4 Oct 2026 · claritas.com

Founded

1971Read 28 Sep 2026 · claritas.com

Audience data

Claritas says its Identity Graph draws on more than 20,000 demographic and behavioral insights for every household.Read 4 Oct 2026 · claritas.com

Campaign attribution

Attribution reporting indicates which audiences, placements, shows, creatives, and media partners are driving conversions.Read 4 Oct 2026 · claritas.com

Campaign lift

A proprietary control group methodology estimates the incremental lift from audiences, placements, shows, creatives, and media partners against campaign KPIs.Read 4 Oct 2026 · claritas.com

Cross-channel coverage

Claritas says it can measure podcast campaign elements alongside display, in-app mobile, CTV/OTT, email, direct mail, post-click search and social, and other streaming audio.Read 4 Oct 2026 · claritas.com

Dashboard

AudienceAnywhere lets clients create and manage campaigns, view near-real-time insights, and analyze attribution and lift reporting.Read 4 Oct 2026 · claritas.com

Data security

Claritas says it uses reasonable efforts to protect personal information but cannot guarantee its security.Read 4 Oct 2026 · claritas.com

Notable limit

Claritas reports directional attribution measures for the campaign elements driving conversions.Read 4 Oct 2026 · claritas.com

Podcast ad tracking

Claritas says its Prefix URL has been approved by major hosting platforms to help track baked-in podcast ads.Read 4 Oct 2026 · claritas.com

Reporting

Dashboard reporting includes summary attribution, lift summaries, respondent-level data, and standard campaign metrics.Read 4 Oct 2026 · claritas.com

Plans and prices

Every Claritas Podcast Attribution plan and price →

Where Specifiction places it

• Podcast Analytics Software#20 of 267.3