Claritas Podcast Attribution vs Magellan AI
Claritas Podcast Attribution
claritas.com
Magellan AI
magellan.aiSide by side
| Figure | Claritas Podcast Attribution | Magellan AI |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Podcast Analytics Software | 7.3 (#20) | 8.3 (#4) |
| Audience data | Claritas says its Identity Graph draws on more than 20,000 demographic and behavioral insights for every household. | Audience analytics include demographic and download data, and verified downloads track show downloads, episode downloads, and unique listenership across thousands of shows. |
| Purpose | Claritas links podcast ad exposures to online and offline conversions, including CPG and credit and debit card purchases. | Magellan AI is an integrated platform for planning, tracking, and optimizing audio advertising campaigns. |
| Reporting | Dashboard reporting includes summary attribution, lift summaries, respondent-level data, and standard campaign metrics. | Users can export detailed reporting or automate exports to an S3 bucket. |
| Support | The product page directs prospective customers to the sales team at 866-764-8326 and current clients to the Solution Center at 855-400-2778. | The ad verification page says Magellan AI's technical service team is available to help with onboarding. |
Plans
Claritas Podcast Attribution
- Podcast Attribution & Audience IdentificationPriced on request
Magellan AI
- Verified downloads prefixFree
- Full Magellan AI platformPriced on request
In their own words
Claritas Podcast Attribution
Claritas Podcast Attribution has no write-up on Specifiction yet; its figures are above.
Magellan AI
Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.