Clarity-ID vs Coaching Loft
Clarity-ID
clarity-id.comCoaching Loft
coachingloft.comSide by side
| Figure | Clarity-ID | Coaching Loft |
|---|---|---|
| Price from | Free | $1/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Employee Coaching Software | 7.9 (#7) | 8.3 (#4) |
| Headquarters | The registered office is Foresters Hall, 25-27 Westow Street, London, England, SE19 3RY. | Dubai South, Dubai, United Arab Emirates |
| Integrations | The privacy policy states that Microsoft Teams generates coaching session transcriptions. | Listed integrations include Zapier, Zoom, Microsoft Teams, PayPal, HubSpot, Mailchimp, and Leadfeeder, with calendar integrations and an Open API also available. |
| Support | The Enterprise plan includes a dedicated support team. | The FAQ describes 24/7 AI chatbot support, live human support during working hours, email support, and bookable demos or onboarding calls. |
Plans
Clarity-ID
- StarterFree
- EnterprisePriced on request
- Structured PilotPriced on request
Coaching Loft
- Basic$1 a month
- Core$25 a month
- Premium$55 a month
- Master$95 a month
In their own words
Clarity-ID
Clarity-ID is a web platform for human-to-human coaching and workforce development in private-sector, public-sector, and not-for-profit organisations. Its coaching process uses the Clarity Capability Framework, a 174-capability structure for diagnostics and methodology. AI supports coaches with session summaries, briefing packs, and tailored exercises, but does not conduct the coaching itself. The company says Microsoft Teams generates coaching session transcriptions. It describes a two-stage anonymisation process before final output is linked to a unique Client ID; its privacy policy says coaching data is stored against a pseudonymised Client ID and personally identifiable information is held in a logically separate database table. The policy also says personal information in the database is encrypted. Clarity-ID says it processes personal data in compliance with GDPR and lists ICO registration ZC127594. Sponsor dashboards provide leadership with real-time visibility of workforce challenges and coaching impact. The free Starter offer lasts one month and covers up to three coachees.
Coaching Loft
Coaching Loft is a coaching management platform for independent coaches, coaching firms, enterprise organizations and coachees. It brings session management together with coachee dashboards, documents, assessments, goals, notes and a library of coaching questions. Coaches can schedule appointments and use Zoom or Microsoft Teams for sessions. Listed integrations include Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder, along with calendar connections and an Open API. Google Calendar is available at every membership level; Outlook, iCalendar and Office 365 are not available on Basic. Native apps are available for iOS and Android, alongside web and API access. The Basic plan is $1 a month billed annually and includes two clients or coachees and 50 MB of storage. Core is $25 a month, Premium is $55 a month and Master is $95 a month. A free plan and a 14-day trial are listed. Coaching Loft says user data is encrypted in transit and at rest, with 256-bit encryption on every plan.