Coaching Loft

Overview

Coaching Loft brings coaching administration, scheduling and development tools into one service for coaches and organizations. It is best suited to practitioners or firms that want structured client records alongside booking and development tracking. Its low-cost Basic tier is tightly capped, so the right plan depends on client volume, storage and calendar needs.

Key features

Client work and development

Session management, coachee dashboards, notes, documents, assessments and goals cover both the working record of a coaching relationship and its development objectives. A library of coaching questions gives coaches prompts to draw on, while development tracking and coach matching broaden the service beyond record-keeping. Manager tools also make it relevant to organizations coordinating employee coaching.

Scheduling and integrations

Appointment scheduling and scheduling pages support client booking, while Zoom and Microsoft Teams integrations accommodate video sessions. The wider integration roster includes Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder, plus an Open API. These connections give coaches options for linking the platform to other services, though the calendar choice depends on tier: Google Calendar works on every membership level, but Outlook, iCalendar and Office 365 are excluded from Basic.

Security and support

Coaching Loft says data is encrypted in transit and at rest, with 256-bit encryption on every plan. Its third-party cloud providers hold SOC 2 Type 2 and ISO 27001 certifications; those certifications belong to the providers, not Coaching Loft. Users retain ownership of their data, the company says it does not sell it, and enterprise data processing agreements are available. Support combines a 24/7 AI chatbot with human help during working hours, email support, and bookable demos or onboarding calls.

Pricing

Coaching Loft has a free plan and a 14-day trial. Basic costs $1 a month billed annually and includes base functionality, a public coach profile, Google Calendar sync, scheduling pages, 2 clients/coachees and 50 MB of storage. It is a low-cost way for a solo coach to start, but the two-client ceiling and limited calendar sync make it unsuitable for a growing roster.

Core costs $25 a month and raises capacity to 10 clients/coachees and 500 MB, with calendar sync and 2 scheduling pages. It is a more practical fit for a small independent practice. Premium, at $55 a month, allows 30 clients/coachees, 1 GB of storage and 5 scheduling pages, suiting a larger caseload. Master costs $95 a month and offers unlimited clients/coachees, 2 GB and unlimited scheduling pages, making it the tier for high-volume practices or teams that need room to scale. All four plans include base functionality and a public coach profile; storage and client limits remain meaningful constraints even at Master.

Platforms

Coaching Loft runs on the web and offers native apps for iOS and Android, as well as API access. That combination supports mobile coaching work and integration needs alongside browser-based administration.

Who it's for

Independent coaches can use the lower tiers to manage sessions, development records and bookings, while firms can choose higher client limits and more scheduling pages. Enterprise organizations may find the manager tools, coach matching and data processing agreements relevant to employee programs. Coachees also have dashboards. It is less compelling for a coach who needs more than two clients on the entry plan or requires Outlook, iCalendar or Office 365 calendar sync without moving above Basic.

Pros and cons

Pros: A single service covers sessions, client development records, dashboards and scheduling, reducing the need to split those tasks across tools.

Pros: Native iOS and Android apps, API access, and integrations including Zoom and Microsoft Teams support varied workflows.

Pros: Basic starts at $1 a month billed annually, and the higher tiers increase client capacity up to unlimited.

Cons: Basic stops at 2 clients/coachees and 50 MB, and excludes Outlook, iCalendar and Office 365 calendar sync.

Cons: Even Master has a 2 GB storage cap, which may constrain a practice with substantial documents.

Alternatives

For employee-coaching options, browse Employee Coaching Software.

RedSeed is worth comparing if learning content is central: its free plan covers you and 2 team members and includes all learning content, with one month of rolling data and limited Archie AI.

Clarity-ID may suit a coach who wants a free web-based tier for up to 3 coachees, with AI session summaries and tailored exercise generation.

CoachAccountable is another option for coaches seeking a full-featured system, with its Starter plan priced at $20 a month for 2 clients.

Exantur offers a smaller starting scope: its Mini plan is €19 a month for one coach, up to 3 active coachees, one program and 100MB storage.

Simply.Coach starts at $9 a month on its STARTER plan, with 3 individuals, one contract, one program and 1 GB storage.

EZRA is an alternative with organization-tailored program pricing and a default six-month duration.

AceUp offers enterprise coaching programs with pricing by discovery call.

CoachHub is another digital coaching platform whose pricing is available by demo request.

Verdict

Coaching Loft is a strong fit for coaches and coaching firms that want client administration, development tracking and scheduling in one platform, with mobile apps and a path from a very small practice to unlimited clients. Its main draw is the breadth of coaching workflow tools paired with flexible capacity tiers. Look elsewhere if the two-client Basic cap, restricted calendar sync, or Master storage limit does not fit your work.