Clay vs Common Room

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Common Room is an AI-native go-to-market platform that unifies first-party customer data with buyer signals for revenue teams. It combines CRM, product, marketing, and engagement information into an always-current, person-level buyer view. RoomieAI supports account and contact research, message personalization, and live in-call guidance. Teams can create scoring models, build plays, and govern AI-agent execution without a developer ticket. The platform aggregates and enriches signals from more than 50 channels, including social, community, product, code collaboration, and CRM. Named integrations include GitHub, HubSpot, Salesforce, Slack, Snowflake, and Outreach. Every plan connects to a CRM, sales-engagement platform, and Slack, and includes the Common Room MCP server. Essential costs $2,500 a month, billed annually, with five seats, 100,000 contacts, and 5,000 RoomieAI research credits. Advanced and Enterprise pricing is custom.