Clay vs Dock

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Dock is a revenue enablement platform for sales, customer success, and marketing teams. Its shared sales rooms bring buyer-facing content, conversations, and next steps together in one workspace. Dock AI can create customer workspaces, slides, order forms, playbooks, and training courses. Teams can see workspace visitors, views, time spent, and actions by person, page, or asset. Order form tools support pricing proposals, approval rules, and signatures. Salesforce and HubSpot connections sync account and deal context with sales workflows; other listed integrations include Gong, Zoom, Microsoft Teams, Chorus, Fathom, Avoma, Slack, Google Drive, SharePoint, Notion, and Confluence. The Chrome extension makes Dock content, workspaces, and its AI assistant available in Gmail, LinkedIn, a CRM, or elsewhere in the browser. Dock says it is GDPR compliant and SOC 2 Type II certified. The company says external collaborators have free access and only internal team members are charged. A free plan is available; Standard is $350 a month, and Premium is $1,000 a month, billed annually. Enterprise pricing is custom.