Clay vs Omnata Sync
Clay
clay.comOmnata Sync
omnata.comSide by side
| Figure | Clay | Omnata Sync |
|---|---|---|
| Price from | $167/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Reverse ETL Tools | 8.5 (#8) | 7.4 (#19) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The plugin catalog lists connectors including Airtable, HubSpot, Jira, Salesforce, Shopify, Slack, Zendesk, and Zoho CRM, as well as database connectors. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The product is positioned for Snowflake customers seeking to integrate SaaS apps or databases for analytics and downstream use. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | Omnata Sync moves data between Snowflake and SaaS applications using a Snowflake Native App, without standalone middleware. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Standard support is included with Omnata plugins, and enhanced support SLAs are available as an add-on by contacting the company. |
Plans
Omnata Sync
- Google Sheets pluginFree
- Slack pluginFree
- Sync EngineFree
- Paid pluginsPrice not published
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Omnata Sync
Omnata Sync is a web service for moving data between Snowflake and SaaS applications through a Snowflake Native App, without standalone middleware. It handles inbound and outbound transfers, including two-way synchronization when a connector supports it. Configuration is no-code, with incremental syncs, rate-limit optimization, and a complete record-change history. A Streamlit administration interface runs on a warehouse selected by the customer. Connectors include Airtable, HubSpot, Jira, Salesforce, Shopify, Slack, Zendesk, Zoho CRM, and databases. Omnata provides a Python plugin SDK for open-source connector libraries or custom APIs. Each customer receives a dedicated app instance in its Snowflake account; configuration, synchronization history, and record data remain in Snowflake tables there. The app starts without customer-object privileges. Plans include a free Snowflake Native App listing, free Google Sheets and Slack plugins, and paid plugins priced per active sync direction and endpoint connection.