Clay vs Persana AI
Clay
clay.comPersana AI
persana.aiSide by side
| Figure | Clay | Persana AI |
|---|---|---|
| Price from | $167/mo | $85/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| Plans published | 4 | 6 |
| Spec score · Gtm Tools | 8.5 (#2) | 7.8 (#8) |
| Spec score · AI Lead Generation Software | 8.4 (#11) | 7.8 (#21) |
| Spec score · Sales Prospecting Software | 8.4 (#14) | 7.7 (#33) |
| AI research | Claygent is an AI agent with access to web research that can generate custom data points. | Its AI research agents are described as analyzing companies, generating personalization insights, tracking competitive information, and scoring leads. |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The integrations page lists HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead, Lemlist, and other tools. |
| Signals | Clay can track job changes, promotions, new hires, company news, social signals, and web intent signals, depending on the plan. | The site says Persana tracks more than 75 buying-intent signals, including job changes, hiring, funding, website visits, and keyword intent. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | The pricing page lists premium support for Pro, white-glove Slack support for Unlimited, and a dedicated account team for Enterprise. |
Plans
Persana AI
- FreeFree
- Starter$85 a month
- Growth$151 a month
- Pro$400 a month
- Unlimited$600 a month
- EnterprisePrice not published
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Persana AI
Persana AI was a web-based go-to-market platform for prospecting and outreach, combining data, AI enrichment and CRM automation. Its site described more than 100 data providers covering contact, company, technology and funding information, alongside more than 75 buying-intent signals such as hiring, job changes, funding, website visits and keyword intent. AI research agents analyzed companies, generated personalization insights, tracked competitive information and scored leads. An integrated AI email sequencer offered scheduling and deliverability features, and listed integrations included HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead and Lemlist. The platform also listed webhooks and an HTTP API; Growth included support for a bring-your-own API key. Its status is the key consideration: Persana says billing stopped on April 1, 2026, access ended May 1, and the platform shut down May 2. It said remaining platform data would be permanently deleted and advised customers to export data and move workflows to Rox as the team joins that company. Plans included a free option and paid plans, though the listed prices may no longer be actionable.