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SPECIFICTION
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Persana AI

persana.ai

From $85/mo Free plan Web
Visit persana.ai
Spec score 7.8 #8 of 19 in Gtm Tools

What it is

Persana AI was a web-based go-to-market platform for prospecting and outreach, combining data, AI enrichment and CRM automation. Its site described more than 100 data providers covering contact, company, technology and funding information, alongside more than 75 buying-intent signals such as hiring, job changes, funding, website visits and keyword intent. AI research agents analyzed companies, generated personalization insights, tracked competitive information and scored leads. An integrated AI email sequencer offered scheduling and deliverability features, and listed integrations included HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead and Lemlist. The platform also listed webhooks and an HTTP API; Growth included support for a bring-your-own API key. Its status is the key consideration: Persana says billing stopped on April 1, 2026, access ended May 1, and the platform shut down May 2. It said remaining platform data would be permanently deleted and advised customers to export data and move workflows to Rox as the team joins that company. Plans included a free option and paid plans, though the listed prices may no longer be actionable.

Spec sheet

Product
Persana describes itself as a go-to-market platform combining data sources, AI enrichment, and CRM automation for prospecting and outreach.Read 30 Sep 2026 · persana.ai
Free plan
YesRead 23 Sep 2026 · persana.ai
Paid from
68Read 23 Sep 2026 · persana.ai
API
The pricing page lists webhooks and an HTTP API among plan features, and says Growth includes bring-your-own API key support.Read 30 Sep 2026 · persana.ai
Integrations
The integrations page lists HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead, Lemlist, and other tools.Read 30 Sep 2026 · persana.ai
Privacy
The privacy page says Gmail data is used for sales communication and engagement tracking, encrypted in transit and at rest, access-controlled, and retained only as needed for service.Read 30 Sep 2026 · persana.ai
Support
The pricing page lists premium support for Pro, white-glove Slack support for Unlimited, and a dedicated account team for Enterprise.Read 30 Sep 2026 · persana.ai
Company
The site identifies the business as Netla Inc, doing business as Persana AI.Read 30 Sep 2026 · persana.ai
AI research
Its AI research agents are described as analyzing companies, generating personalization insights, tracking competitive information, and scoring leads.Read 30 Sep 2026 · persana.ai
Data sources
The site advertises access to more than 100 data providers, including contact, firmographic, technographic, and funding information.Read 30 Sep 2026 · persana.ai
Limits
The pricing page lists plan-specific people or company search limits and says Unlimited searches are subject to fair use and the terms of service and anti-abuse policies.Read 30 Sep 2026 · persana.ai
Outreach
Persana describes an inbuilt AI email sequencer with scheduling and deliverability features.Read 30 Sep 2026 · persana.ai
Platform status
Persana says billing was suspended on April 1, 2026, access ended May 1, and the platform sunset on May 2, 2026; it says remaining platform data would be permanently deleted.Read 30 Sep 2026 · persana.ai
Signals
The site says Persana tracks more than 75 buying-intent signals, including job changes, hiring, funding, website visits, and keyword intent.Read 30 Sep 2026 · persana.ai
Transition
Persana says its team is joining Rox and directs customers to export data and move workflows to Rox.Read 30 Sep 2026 · persana.ai

Plans and prices

Free Free No billing 50 credits · 50 emails · 5 phones · Up to 500 people/company search Read 23 Sep 2026 · persana.ai
Starter $85 a month Billed monthly 2,000 credits/mo · Up to 7,000 people/company search Read 23 Sep 2026 · persana.ai
Growth $151 a month Billed annually 60,000 credits/year · Up to 20,000 people/company search Read 23 Sep 2026 · persana.ai
Pro $400 a month Billed annually 216,000 credits/year · Up to 30,000 people/company search · Up to 10,000 exports Read 23 Sep 2026 · persana.ai
Unlimited $600 a month Billed annually 600,000 credits/year · Unlimited searches subject to fair use Read 23 Sep 2026 · persana.ai
Enterprise Price not published Custom plan · AI SDR (full-service) · Custom playbooks and templates · Dedicated account team Read 23 Sep 2026 · persana.ai

Every Persana AI plan and price →

Strong points and limits

Strong points

  • More than 100 advertised data providers
  • More than 75 buying-intent signals
  • AI research agents score and personalize leads
  • Webhooks and HTTP API listed

Limits

  • Platform sunset on May 2, 2026
  • Access ended May 1, 2026
  • Remaining platform data slated for deletion

Who it suits

Its described tools were aimed at teams handling sales prospecting, lead research and outreach. It is not a current platform to start using: Persana says it has shut down and directs customers to export data and move workflows to Rox.

Verdict

Persana described a broad prospecting and outreach toolkit with data enrichment, signals, research agents and CRM automation. Its stated shutdown and data-deletion notice outweigh those capabilities for anyone considering the service now.

Where Specifiction places it

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