Clay vs Warmly
Clay
clay.com
Warmly
warmly.aiSide by side
| Figure | Clay | Warmly |
|---|---|---|
| Price from | $167/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 8 |
| Spec score · Gtm Tools | 8.5 (#2) | 7.5 (#12) |
| Spec score · AI Lead Generation Software | 8.4 (#11) | 7.4 (#31) |
| Spec score · Sales Prospecting Software | 8.4 (#14) | 7.5 (#41) |
| Founded | 2017 | 2020 |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The integrations page lists CRM options including HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, plus Slack and Microsoft Teams notifications. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Warmly's Trust Center lists CCPA, EU Data Act, GDPR, and SOC 2 compliance information and provides access to a SOC 2 report and penetration test report. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Warmly directs API and MCP issues to [email protected] and account, billing, or product questions to sales. |
Plans
Warmly
- Free (API/MCP)Free
- Starter (API/MCP)$99 a month
- Growth (API/MCP)$199 a month
- Pro (API/MCP)$499 a month
- AI Web-Deanonymization$10,000 a year
- Inbound Chat$20,000 a year
- AI Inbound Autopilot$30,000 a year
- Enterprise (API/MCP)Priced on request
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Warmly
Warmly describes itself as an autonomous revenue agent platform for B2B go-to-market teams. Its Inbound Agent identifies website visitors at the person level and offers AI chat with Context Graph context, intent-based popups, and personalized microsites. The platform also lists company and people search, intent signals, phone numbers, and an email finder. Integrations include HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, as well as Slack and Microsoft Teams notifications. Warmly provides an MCP server with OAuth access and REST endpoints authenticated by API key; its three tools are read-only. API and MCP credits are shared across the product, and new visitor identifications pause when the monthly credit pool runs out. The free API/MCP plan is free and includes 250 credits per month; paid API/MCP plans start at $99 a month. Annual web-deanonymization starts at $10,000 a year, Inbound Chat at $20,000 a year, and AI Inbound Autopilot at $30,000 a year, each from 10K credits per month. Warmly runs on the web and through an API, and is headquartered in San Francisco.