Clay vs Cognism
Clay
clay.site
Cognism
cognism.comSide by side
| Figure | Clay | Cognism |
|---|---|---|
| Price from | €29/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 6 |
| Spec score · AI Lead Generation Software | 8.2 (#13) | 8.6 (#7) |
| What it does | Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute. | Cognism is a B2B sales-intelligence platform combining company, people, event and verified contact data for revenue teams. |
Plans
Cognism
- CRM EnrichmentPrice not published
- Data-as-a-ServicePrice not published
- Basic$1,000 a month
- CognismPriced on request
- ProPriced on request
- StandardPriced on request
In their own words
Clay
Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.