Clay vs Surfe

Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.

Surfe provides B2B account and contact data, enrichment, and buying signals for go-to-market teams. Its waterfall searches more than 15 data sources for companies, contacts, verified emails, and mobile numbers. Signals such as job changes, hiring, funding, and company growth can help teams prioritize accounts. Surfe offers bidirectional CRM sync and one-click contact addition, although the free tier limits additions to one contact per day. Its Chrome extension can find decision-makers in the browser, reveal and enrich contacts, sync them to a CRM, and add prospects to sequences. API and MCP access covers verified contacts, company data, buying signals, and waterfall enrichment for agents and workflows. Listed integrations include HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft. Surfe states that it is GDPR compliant and ISO 27001 certified, with customer data encrypted in transit and at rest. Pricing details include a free plan, paid from $39/user/mo annually, and a 14-day trial; Essential is $49 a month billed monthly, and Pro is $89 a month billed monthly.