Clean vs Gradient Works

Clean helps business-to-business teams identify prospective buyers by connecting company records to possible reasons to buy. Signals include loans, permits, customs shipments, supplier changes, and contract wins; each record keeps dated evidence that users can check. For each company, Clean can provide relevant contacts, their roles, verified work email and phone details, and possible warm paths through the customer’s network. It reads company websites and supplied documents to learn what a business sells and who might buy it. Clean supports account matching, firmographic filters, technographic data, and intent signals, with AI-assisted scoring. Integrations include LinkedIn, Gmail, HubSpot, Granola, Attio, Salesforce, Clay, Apollo, Outreach, Salesloft, LinkedIn Sales Navigator, Slack, Notion, and Gong. Gmail is optional and read-only, syncing threads only for selected prospects. Clean is a paid product operated by Clean AI Labs, Inc.; prospective customers book a demo to get access, and pricing is available on request.

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.