ClearICP vs Delve AI
ClearICP
clearicp.com
Delve AI
delve.aiSide by side
| Figure | ClearICP | Delve AI |
|---|---|---|
| Price from | Free | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 8 |
| Spec score · Ideal Customer Profile Software | 7.8 (#8) | 9.0 (#1) |
| Privacy | The privacy policy says customer data is not used to train AI models and is processed only to deliver the requested analysis. | Delve AI says it focuses on group insights rather than individual data to protect personal privacy. |
| Security | The privacy policy states data is encrypted in transit and at rest and that row-level authorization restricts users to their own data. | The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit. |
| What it does | ClearICP analyzes customer datasets to generate Ideal Customer Profiles, segmentation analysis, and related reports. | Delve AI provides AI marketing and market-research software that turns first-party and public data into customer, user and employee insights. |
Plans
Delve AI
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
- Marketing Essential Bundle$877 a month
- Complete Bundle$2,499 a month
In their own words
ClearICP
ClearICP analyzes customer datasets to build Ideal Customer Profile hypotheses, segment customers, and produce reports for sales and marketing work. Users upload CSV or Excel files, map their columns, and have the system process records individually. Segmentation places customers in a value-and-potential matrix to support prioritization. Teams can customize dimensions across firmographic, technographic, behavioral, psychographic, and contextual categories. Reports can include an ICP summary, qualifiers, disqualifiers, signals, and scoring guidelines, with PDF and CSV export options. Users can also export directly to Salesforce and HubSpot. ClearICP says a human reviews each engagement and works with the client team to refine its recommendations. The web service offers a free preview for 10–15 customer records, without exports. The maker says customer data is not used to train AI models; datasets default to 90-day retention, configurable by workspace policy.
Delve AI
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.