ClearICP vs Goava

ClearICP analyzes customer datasets to build Ideal Customer Profile hypotheses, segment customers, and produce reports for sales and marketing work. Users upload CSV or Excel files, map their columns, and have the system process records individually. Segmentation places customers in a value-and-potential matrix to support prioritization. Teams can customize dimensions across firmographic, technographic, behavioral, psychographic, and contextual categories. Reports can include an ICP summary, qualifiers, disqualifiers, signals, and scoring guidelines, with PDF and CSV export options. Users can also export directly to Salesforce and HubSpot. ClearICP says a human reviews each engagement and works with the client team to refine its recommendations. The web service offers a free preview for 10–15 customer records, without exports. The maker says customer data is not used to train AI models; datasets default to 90-day retention, configurable by workspace policy.

Goava is a sales intelligence platform for Nordic sales teams. Its Discover product analyzes customers and active deals to recommend leads using an ICP-based Goava Score and timing signals. Enrich adds company information to CRM records, including through company matching and automatic updates. Goava also describes agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, with coverage listed for Sweden, Norway, Denmark, and Finland. Integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Goava is available on Android, iOS, and the web. A free plan is available, and paid pricing starts at 2,000 SEK/mo; the English home page advertises a 7-day free trial. New customers receive free online or onsite onboarding and ongoing daily support, according to Goava.