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ClearICP vs Gradient Works

ClearICP

clearicp.com

Gradient Works

gradient.works

Side by side

FigureClearICPGradient Works
Price fromFree$799/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
API—Yes
Plans published23
Spec score · Ideal Customer Profile Software7.8 (#8)8.9 (#2)
SecurityThe privacy policy states data is encrypted in transit and at rest and that row-level authorization restricts users to their own data.Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report.
What it doesClearICP analyzes customer datasets to generate Ideal Customer Profiles, segmentation analysis, and related reports.Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams.

Plans

ClearICP

  • Free PreviewFree
  • Paid AnalysisPriced on request

ClearICP pricing →

Gradient Works

  • FreeFree
  • Growth$799 a month
  • EnterprisePriced on request

Gradient Works pricing →

In their own words

ClearICP

ClearICP analyzes customer datasets to build Ideal Customer Profile hypotheses, segment customers, and produce reports for sales and marketing work. Users upload CSV or Excel files, map their columns, and have the system process records individually. Segmentation places customers in a value-and-potential matrix to support prioritization. Teams can customize dimensions across firmographic, technographic, behavioral, psychographic, and contextual categories. Reports can include an ICP summary, qualifiers, disqualifiers, signals, and scoring guidelines, with PDF and CSV export options. Users can also export directly to Salesforce and HubSpot. ClearICP says a human reviews each engagement and works with the client team to refine its recommendations. The web service offers a free preview for 10–15 customer records, without exports. The maker says customer data is not used to train AI models; datasets default to 90-day retention, configurable by workspace policy.

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Gradient Works

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.

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